Consumer Personality, Privacy Concerns and Usage of Location-Based Services (LBS)

Hin, Soo

doi:10.7763/joebm.2015.v3.316

Cited by 6 publications

(5 citation statements)

References 30 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…Given that these individuals’ heightened levels of cortical arousal lead to an increase in the use of stimuli-rich environments ( Wilson et al., 2010 ), such as Facebook, they may view privacy-related behaviors (e.g., configuring privacy settings) as a distracting exercise—that is, as failing to provide stimulation. Additionally, research has identified either a negative relationship between extraversion and privacy concerns ( Hin, 2015 ; Sharma and Jaswal, 2016 ) or no significant relationship ( Junglas et al., 2008 ; Osatuyi, 2015 ). It is thus likely that extraverts are less concerned about the privacy of their app-based information than others.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

Information privacy behavior in the use of Facebook apps: A personality-based vulnerability assessment

Schyff

Flowerday

Lowry

2020

Heliyon

View full text Add to dashboard Cite

The unauthorized use of personal information belonging to users of apps integrated with the Facebook platform affects millions of users. Crucially, although privacy concerns and awareness have increased, the use of these apps, and related privacy behaviors, remain largely unchanged. Given that such privacy behaviors are likely influenced by individuals' personality traits, it is imperative to better understand which personality traits make individuals more vulnerable to such unauthorized uses. We build on a recontextualized version of the theory of planned behavior (TPB) to evaluate the influence of the Big Five personality traits on attitudes toward Facebook privacy settings, social norms, and information privacy concerns (IPCs)—all within the context of Facebook app use. To evaluate this study's model, we analyzed 576 survey responses by way of partial least squares path modeling. Results indicate that highly extraverted individuals are particularly vulnerable to privacy violations (e.g., unauthorized use of personal information) because of their negative attitudes toward Facebook privacy settings. Our post hoc analysis uncovered interesting combinations of personality traits that make individuals particularly vulnerable to the unauthorized use of app-based information. In particular, the combination of extraversion and conscientiousness had a negative effect on individuals' attitude toward privacy settings. We also found a significant negative relationship between IPCs and intention to use Facebook apps . Finally, we found a positive relationship between social norms and intentions. Taken together, these results infer that individuals are likely to be influenced by their peers in the use of Facebook apps but that their intentions to use these apps declines as privacy concerns increase.

show abstract

Section: Research Model and Hypothesesmentioning

confidence: 99%

Information privacy behavior in the use of Facebook apps: A personality-based vulnerability assessment

Schyff

Flowerday

Lowry

2020

Heliyon

View full text Add to dashboard Cite

show abstract

“…According to the conclusion of Mouakket and Sun [ 49 ], extraversion also had a positive association with the utilitarian value of SNSs. There is a negative association between extraversion and privacy concern [ 48 , 58 , 59 ] or no significant relationship [ 40 , 50 , 60 ]. Furthermore, Walczuch and Lundgren [ 61 ] discovered a link between extraversion and trust in online services.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

Examining the Intention of Authorization via Apps: Personality Traits and Expanded Privacy Calculus Perspectives

Tang

Zhang

Xiao

2022

Behavioral Sciences

View full text Add to dashboard Cite

By integrating the extended privacy calculus theory with the Big Five personality theory, this research proposes and validates a conceptual model in the context of mobile application (App) information authorization. It investigates the implications of each component of privacy costs, privacy advantages, and trust on users’ willingness to authorize their information, and explores how the five personality traits affect App users’ perceived benefits, privacy concern, and trust. Simultaneously, the links between prior negative experience and privacy concern as well as the final authorizing willingness were uncovered. We employed a questionnaire to collect 455 users’ data, and the partial least squares structural equation model (PLS-SEM) was used to test the hypotheses. The findings demonstrate that App users’ perceived benefits and trust have a positive impact on their privacy authorization intention, whereas privacy concerns negatively affect their disclosure willingness. Just as Extraversion and Agreeableness would make someone pay a heightened attention to the benefits, agreeable, neurotic, and conscientious users are more easily stimulated by privacy concern. Respectively, Agreeableness and Neuroticism affect users’ trust positively and negatively. Additionally, prior negative experience will trigger an individual’s privacy concern, which in turn hinders their willingness to authorize his/her information. All of the aforementioned can serve as a guide for App providers as they optimize the features of their products and services, implement the necessary privacy protections to alleviate users’ privacy concern, and boost users’ trust belief. More importantly, these results effectively demonstrate the significance of personal traits in the formation of users’ privacy perceptions.

show abstract

“…Morton (2013) estimates SEM on survey data from 353 students, and constructs two higher-order factors of personality traits, namely stability (agreeableness, conscientiousness, reversed neuroticism) and plasticity (openness, extraversion), concluding a negative impact of stability on concern about the privacy behavior of organizations and government. Hin et al (2015) analyze survey data from 291 adults in Malaysia using Pearson correlation. They divide concern for information privacy (CFIP) into four factors -collection, improper access, errors and secondary use -and further investigate the impact of personality traits on each factor.…”

Section: Literature Reviewmentioning

confidence: 99%

“…Globally, it is expected that in 2020, e-sales will reach USD 4.1 trillion with their share in total retail sales doubling compared to the 2015 level (eMarketer, 2016). Another common theme of investigating online privacy concern is the issue of location-based services (Hin et al, 2015). The bulk of mobile phone applications, and especially social media, contain features which enable data to be collected on the users' whereabouts through GPS tracking.…”

Section: Introductionmentioning

confidence: 99%

The effect of personality traits on online privacy concern

Škrinjarić

Budak

Žokalj³

2018

Ekon. pregl. (Online)

View full text Add to dashboard Cite

his paper examines personality traits as antecedents of online privacy concern. The aim of the research is to analyze if and how personal characteristics of Internet users affect their concern for privacy in online environment. The theoretical framework consisting of the Big Five theory of personality traits has been used to test the variations in online privacy concern. The model includes a range of other variables that might affect online privacy concern, such as sociodemographic factors, cultural values and computer literacy. The empirical analysis is based on survey data collected in 2016 on a large sample of 2,060 Internet users in Croatia. Results of bothOLS and ordered probit estimations show that two personality traits dimensions, namely extraversion and neuroticism, signifi cantly determine the level of online privacy concern. The more extraverted, i.e., more energetic and outgoing Internet user is less concerned about his/her online privacy, whilst the more neurotic one is more concerned. Privacy awareness, computer anxiety and previous negative experience were also observed as antecedents, all positively affecting the level of privacy concern of Internet users. The results of this research fi ll the gap in the underexplored area of personality traits and onlineprivacy concern literature and contribute to developing an extended model of online privacy concern.

show abstract

Consumer Personality, Privacy Concerns and Usage of Location-Based Services (LBS)

Cited by 6 publications

References 30 publications

Information privacy behavior in the use of Facebook apps: A personality-based vulnerability assessment

Information privacy behavior in the use of Facebook apps: A personality-based vulnerability assessment

Examining the Intention of Authorization via Apps: Personality Traits and Expanded Privacy Calculus Perspectives

The effect of personality traits on online privacy concern

Contact Info

Product

Resources

About