Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market

Yadav, Rajesh K.; Verma, Manoj Kumar

doi:10.18052/www.scipress.com/ilshs.60.102

Cited by 8 publications

(6 citation statements)

References 14 publications

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“…The concept of convenience came to light in marketing literature with Copeland's (1923) concept of classification of goods where he proposed that by classifying goods using his three-way structure involving shopping, convenience, and specialty goods, marketers can select the type of store in which the products should appear and their suitable distribution. He defined convenience goods as those low-priced goods which consumers are well-aware of and are purchased from easily reachable outlets [6].…”

Section: Literature Reviewmentioning

confidence: 99%

Customer Satisfaction towards Convenient Grocery Shopping from Provisional Stores during COVID-19

Narayan¹,

Mehendale²

2023

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Customer satisfaction has a crucial role in forming consumers’ subsequent purchase behavior and intentions. This study aims to identify the determinants of consumer satisfaction towards convenient grocery shopping from Indian provisional stores and to examine the customer satisfaction level towards each of these convenience variables during COVID-19. A total of 378 consumers of provisional or Kirana stores spread across India were surveyed using a structured questionnaire. The data gathered was analyzed using factor analysis, multiple linear regression, descriptive statistics, and average percentage scores. The results suggest that the consumers are highly satisfied with easy and fast access to the store and an extent to the acquisition of the product and hygiene of the store but require significant improvement in the product search process and transaction period in the store. Public spending on groceries has increased since the COVID-19 pandemic, owing to the partial closing of many food-away-from-home establishments. Though grocery shopping is necessary, little is known about the complex relationship between the COVID-19 pandemic and grocery shopper behavior. We performed an online framed decision experiment to evoke expectations for ordering processes, time windows, minimum order conditions, and fees to inform heterogeneity in grocery shopper behavior under different COVID-19 pandemic scenarios.

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Section: Literature Reviewmentioning

confidence: 99%

Customer Satisfaction towards Convenient Grocery Shopping from Provisional Stores during COVID-19

Narayan¹,

Mehendale²

2023

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“…However, food purchasing patterns differ across countries. For example, Indian consumers perceive that food markets offer lower prices and more shopping benefits compared to conventional stores, but are less satisfied with the service provided by them [6].…”

Section: Literature Reviewmentioning

confidence: 99%

“…Consumer buying behavior for food is influenced by various economic, cultural, psychological, and lifestyle factors [6]. Changes in lifestyle are also related to changes in the place of purchase.…”

Section: Introductionmentioning

confidence: 99%

“…The development and modernization of food retail chains (including logistics) combined with rapid changes in consumer buying behavior in connection to increased income have caused the food retail market to grow rapidly [6]. On the other hand, packaging has received higher attention in the context of COVID-19-food packaging policies and practices have been subject to revision [8].…”

Section: Introductionmentioning

confidence: 99%

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Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis

2021

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This research work analyzes Albanian urban consumer preferences and purchasing behavior related to cheese, focusing on food safety and related attributes, including origin, packaging, and certification. This paper is based on a structured survey targeting urban consumers. The analysis consists of a two-step cluster and descriptive statistics. The clustering was based on key sociodemographic variables, namely, gender, education, and age. The results show that the local cheese is preferred to imported cheese, and the main sources of food safety guarantee are the producer name/brand and knowing the seller. Most consumers across all five identified clusters preferred buying unpacked cheese to packed cheese. The cluster of educated female consumers preferred to buy cheese mainly in supermarkets compared to other clusters that preferred convenience shops. Consumer clusters with a university education appeared to be more informed about both HACCP and ISO compared to other (less educated) consumer clusters. Low trust in state institutions to guarantee food safety calls for the need to strengthen their capacities, professionalism, and awareness engagement with consumers.

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“…The modern world the adoption of new technology , home delivery , working hours of shop, quality of service , mode of payment are also influence the consumer( Sameera.P 2015). The most influencing factor of consumer in offline shopping is price rate (Yadav and Verma ,2015). The quality of service and physical appearance are also influence the cusimer (Nguyen, T.T.T.2016).…”

Section: Off Line Shoppingmentioning

confidence: 99%

Expectation of Online and Offline Shopping and its Impact towards Customer Purchase Intention

2019

IJITEE

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In this digital era the people are fulfilling and satisfying their needs and wants by various modes of purchase process. The technological growth has made Man move towards simple and innovative way for choosing their basic needs in the market. Enormous numbers of choices are available in the market for customers, specially, offline and online shopping. All the industries have been developing the marketing strategy in an innovative way and also strategy of approaching customer for their business growth. After the growth of internet, most of the ecommerce businesses have developed in the market. Even offline shopping channels have also changed their pattern of marketing their products and services. In this article we are briefly analyzing about the factors influencing the online and offline shopping and purchase intention of customer. The expectation of online and offline shopping customers are analyzed for identifying the factors influencing the customer which makes them to take decision towards their shopping.

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Consumer Preference towards Retail Stores for Food and Grocery in Evolving Retail Market

Cited by 8 publications

References 14 publications

Customer Satisfaction towards Convenient Grocery Shopping from Provisional Stores during COVID-19

Customer Satisfaction towards Convenient Grocery Shopping from Provisional Stores during COVID-19

Consumer Preferences for Cheese with Focus on Food Safety—A Segmentation Analysis

Expectation of Online and Offline Shopping and its Impact towards Customer Purchase Intention

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