Consumer Preferences for Quality Attributes of Rice: A Conjoint Analysis

Walisinghe, B.R; Gunaratne, L. H. P.

doi:10.4038/sjae.v10i0.4589

Cited by 8 publications

(4 citation statements)

References 15 publications

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“…Conjoint analysis has been used to investigate consumer preferences in a wide variety of food products such as: fresh tomato, canned coffee, yoghurt, chocolate, functional milk dessert, catfish nuggets, and rice (Shih and others ; Walisinghe and Gunaratne ; Visschers and Siegrist ; Ares and others ; Hill and others ; Oltman and others ). In this research conjoint analysis was used to identify the key intrinsic and extrinsic quality attributes of canned whole peeled tomatoes perceived by each group: Chileans, Dutch, and Italians, based on the attributes and their levels previously determined in the focus group discussions.…”

Section: Methodsmentioning

confidence: 99%

The Choice of Canned Whole Peeled Tomatoes is Driven by Different Key Quality Attributes Perceived by Consumers Having Different Familiarity with the Product

Frez-Muñoz

Steenbekkers

Fogliano

2016

Journal of Food Science

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Canned whole peeled tomatoes are a premium tomato product; however, no information is available about the key intrinsic and extrinsic quality attributes perceived by consumers when buying this product. This research considered consumers differing in the level of familiarity with peeled tomatoes, that is, knowledge, frequency of consumption, and availability of this product, on 3 markets: Chile (low), The Netherlands (medium), and Italy (high). The perceptions and preferences of each group were studied using first focus groups and subsequently conjoint analysis in order to identify the key quality attributes leading their preferences for this product. Focus groups identified 7 intrinsic attributes (color, packing medium, tomato consistency, acidity level, sweetness level, extra ingredients, and intensity of product taste), and 5 extrinsic attributes (packaging material, product type, country of origin, brand, and label design). Significant variations according to the familiarity were found. The conjoint analyses showed that color of tomatoes was the most important intrinsic quality attribute for all groups, while packaging material was the most important extrinsic quality attribute for Chileans and Dutch, being a glass container or a can with easy open the preferred packaging for respective groups. In contrast, country of origin was the most important parameter for Italians. We concluded that intrinsic and extrinsic attributes were strongly influenced by the degree of familiarity with canned whole peeled tomatoes.

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Section: Methodsmentioning

confidence: 99%

The Choice of Canned Whole Peeled Tomatoes is Driven by Different Key Quality Attributes Perceived by Consumers Having Different Familiarity with the Product

Frez-Muñoz

Steenbekkers

Fogliano

2016

Journal of Food Science

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“…Rice is the staple food in Sri Lanka (Edirisinghe & Poleman, 1976) and rice consumption in Sri Lanka has too changed due to the growth of the middle-class population, the introduction of open economic policies and urbanization (Rathnayake et al, 2004;Walisinghe & Gunaratne, 2008). Annual per capita rice consumption in Sri Lanka is approximately 107 kg.…”

Section: Food Consumption Of Sri Lankamentioning

confidence: 99%

Changes in Food Consumption Patterns in Sri Lanka: Food Security and Sustainability: A Review of Literature

Bandara¹,

Kumara²,

Dharmadasa³

et al. 2021

JSS

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Food is one of the basic necessities that play a major role in human life. Over the past two decades, food consumption patterns in many countries have changed rapidly. The concern of food security has emerged as a global food crisis in recent decades. These global changes probably affect Sri Lankan food consumption habits. Sustainability is an essential component and a precondition for long-term food security. Hence, this study used an in-depth non-systematic literature review on a global scale emphasizing the Sri Lankan context, to better understand the situation of changes in food consumption patterns using comprehensive household survey data in Sri Lanka. The study found out that income growth, urbanization, structural changes in the population on demographics, and several other socio-economic changes significantly influenced transformations in global food consumption patterns. Other than these, many significant differences are evident in food consumption patterns especially geographically, in urban, rural, and estate sectors in Sri Lanka. The Sri Lankan diet shows a tendency to shift from traditional cereal consumption to meat, fish, dairy products, and fast foods and processed foods, posing a significant threat concerning the future food security and sustainability of Sri Lanka. Therefore, the study recommended a critical analysis of changes in food consumption patterns in Sri Lanka.

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“…Indian turmeric is highly esteemed worldwide, exported to over 132 countries, with exports of 1.37 lakh tonnes valued at USD 119.25 million in 2021-22 [5]. Processing turmeric into value-added products, such as turmeric powder, not only enhances nutritional and food security but also boosts profitability and offers opportunities for entrepreneurship development at various scales [6][7][8]. Despite the high cost of production, turmeric remains a favoured cash crop among farmers, often cultivated on even the smallest patches of land, driven by its anticipated profits and perceived as a symbol of good fortune [9,[10][11][12][13].…”

Section: Introductionmentioning

confidence: 99%

Economic Viability and Financial Feasibility of Secondary Processing Unit of Turmeric in Chamarajanagar District of Karnataka, India

B. M.,

Vedamurthy,

Vaishnavi

et al. 2024

JSRR

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Turmeric is an important commercial crop with both domestic and international demand facing challenges due to the absence of organized processing units at production centres. Addressing this gap requires a thorough analysis of the economic viability and financial feasibility of establishing turmeric processing units to empower stakeholders and foster agricultural advancement in the study area. The study was conducted in Chamarajanagar district of Karnataka, by collecting primary data on establishment and annual processing costs and secondary data on market prices of turmeric rhizome and powder. Financial feasibility analysis revealed positive Net Present Value (NPV) of ₹1,714.36 lakh and ₹623.56 lakh, Benefit Cost Ratio (BCR) of 2.37 and 1.76, Internal Rate of Returns (IRR) of 76 and 57 per cent at current and constant market prices, respectively. The findings showed that the establishment of turmeric processing units are both economically viable and financially feasible. Emphasizing this potential through extension systems can empower farmers to maximize benefits through mechanized value addition. These insights provide valuable guidance for entrepreneurs, Farmers Producers Organizations, Self Help Groups and cooperatives facilitating informed decisions on establishing small-scale turmeric processing units.

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Consumer Preferences for Quality Attributes of Rice: A Conjoint Analysis

Abstract: Rice production in Sri Lanka

Cited by 8 publications

References 15 publications

The Choice of Canned Whole Peeled Tomatoes is Driven by Different Key Quality Attributes Perceived by Consumers Having Different Familiarity with the Product

The Choice of Canned Whole Peeled Tomatoes is Driven by Different Key Quality Attributes Perceived by Consumers Having Different Familiarity with the Product

Changes in Food Consumption Patterns in Sri Lanka: Food Security and Sustainability: A Review of Literature

Economic Viability and Financial Feasibility of Secondary Processing Unit of Turmeric in Chamarajanagar District of Karnataka, India

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