Consumer Preferences in the Content of Loyalty to the Yoghurt Brand

Košičiarová, Ingrida; Kádeková, Zdenka; Holotová, Mária; Kubicová, Ľubica; Predanócyová, Kristína

doi:10.7160/aol.2020.120104

Cited by 3 publications

(7 citation statements)

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“…Table 2 presents general information pertaining to the studies included in the SLR. The SLR included studies published between 2000 and 2021 as follows: seven studies from the period 2020-2021 [43,[54][55][56][57][58][59], nine studies from the period 2018-2019 [16,[60][61][62][63][64][65][66][67], 10 studies from the period 2015-2017 [38,[68][69][70][71][72][73][74][75][76], six studies from the period 2010-2014 [29,[77][78][79][80][81], and 12 studies from the period 2000-2009 [82][83][84][85][86][87][88][89][90][91][92][93]. The most frequently used research method was questionnaire survey (20 studies).…”

Section: General Informationmentioning

confidence: 99%

“…The studies included in the SLR had been conducted in cities located in Europe (31), America (eight), and Asia (six), as well as in Australia, New Zealand, and South Africa. The product categories mostly analyzed in terms of consumer behavior were dairy [29,43,54,60,63,[79][80][81][82]88,93], cereals [16,43,[54][55][56]58,68,69,73,76,80,85,88,92], sweets [16,43,54,60,63,[79][80][81][82]85,88,90,91], frozen food [16,43,[79][80][81]88], processed food [54,59,72,80,…”

Section: General Informationmentioning

confidence: 99%

“…The product categories mostly analyzed in terms of consumer behavior were dairy [29,43,54,60,63,[79][80][81][82]88,93], cereals [16,43,[54][55][56]58,68,69,73,76,80,85,88,92], sweets [16,43,54,60,63,[79][80][81][82]85,88,90,91], frozen food [16,43,[79][80][81]88], processed food [54,59,72,80,90], and cosmetics [16,38,…”

Section: General Informationmentioning

confidence: 99%

“…Quantitative research mainly used a survey questionnaire. Some studies conducted blind tests, in which consumers performed a sensory analysis of specific yogurt brands [55,56,58,68]. Most of the analyzed articles included research hypotheses (33), and a few included research questions [60,81,90], whereas some were devoid of both these research tools [43,54,68,71,74,80,85,88].…”

Section: General Findings and Practical Implicationsmentioning

confidence: 99%

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Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review

Czeczotko

Górska-Warsewicz

Zaremba

2022

IJERPH

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This study aimed to analyze the international literature on consumer behavior toward private label (PL) products, guided by the PRISMA (Preferred Reporting Items for Systematic Reviews and Meta-Analysis) method. We searched for peer-reviewed studies published until January 2021 in the Scopus and Web of Science databases using two main search terms, namely, “consumer behavior” and “private label,” which have several synonymous terms, such as “store brand,” “private brand,” and “own label.” A total of 44 eligible studies were selected for the analysis. We formulated research questions regarding the most studied categories of PL products, the non-health factors determining consumer behavior toward PL products, and the frequency of including health aspects in the choice of PL products. The following were analyzed in the studies included in the systematic literature review (SLR): general data and study design (authorship, year of publication, location, characteristics of the sample, and research category), research specifications (factors/variables, hypotheses, and measured parameters), and general findings (findings and practical recommendations). We found that most of the studies had analyzed dairy products as PL products, and the main non-health selection factors used were lower price and price–quality ratios. Health aspects were considered in only four of the analyzed studies, which focused on the evolution of PL products from low-cost products to sustainable brands with significant added value in terms of quality and health aspects.

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Section: General Informationmentioning

confidence: 99%

Section: General Informationmentioning

confidence: 99%

Section: General Informationmentioning

confidence: 99%

Section: General Findings and Practical Implicationsmentioning

confidence: 99%

See 2 more Smart Citations

Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review

Czeczotko

Górska-Warsewicz

Zaremba

2022

IJERPH

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“…In this context, FB is a convincing example. According to prior research, more buyers trust FBs over non-FBs (Eddleston et al, 2010;Beck & Prügl, 2018;Lude & Prügl, 2018;Rosina, 2018;Košičiarová, Kádeková, Holotová, Kubicová, & Predanocyová, 2020). Paradoxically, only 51% of consumers know which firms they buy from are FBs (Edelman Trust Barometer, 2017).…”

Section: Introductionmentioning

confidence: 99%

Building aware and unaware consumers’ trust towards family business: Evidence from Poland

Nikodemska‐Wołowik¹,

Bednarz²,

Wach³

et al. 2020

EBER

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The objective of the article is to examine what attributes are assigned to family firms by consumers familiar and not familiar with family business in the context of trust-building and purchase intention. Research Design & Methods:A nationwide quantitative survey on a statistically representative random-cluster sample of 1 091 consumers was conducted in 2018, based on the fundamentals of pre-survey qualitative research. Findings: This study proves a low level of consumers' familiarity with family firms and indicates attributes assigned to family firms by two segments of buyers. The findings show for which segments the concept of endorsed identity could be influential in the purchasing process, and for which might it be a subordinate stimulus when compared to consumers' trust. Implications & Recommendations: Although a family firm's origin can serve as a cue to purchase, there is a challenge in educating the audience regarding the low level of consumers' knowledge of family businesses. A legal construct provided in this study may reinforce trust towards family firms accompanied with purchase. Contribution & Value Added: This study is based on a representative large sample of consumers, additionally divided into two portrayed segments. It proposes a process of how a family business identity may be endorsed. The proposed legal construct is a novelty in the market and has not been investigated in other scientific research.

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Analysis of factors affecting the purchase of private label products by different age consumers

Musso

Colamatteo

Bravi

et al. 2022

BFJ

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PurposeThe aim of this study is to determine how the different age of consumers impacts on some factors that drive consumers to the purchasing of private label products, considering differences and similarities of behaviors.Design/methodology/approachThe research was conducted through the administration of a questionnaire to evaluate consumers' perceptions about private label food products. To collect data, the convenience sampling method has been used. The valid answers collected and analyzed are 358.FindingsThe results of this study highlight that the response of different age groups to the Private Label Brands (PLBs) must be considered in the light of the positioning adopted by the individual retailers. Value for money and satisfaction on previous consumption are relevant for purchasing decisions regardless of the retailer's strategy and the age of consumers. A third factor, price, is important for the whole sample. Focusing on the specific age clusters, the younger respondents seem to be attentive to factors such as healthy and in-store promotion, while the more experienced consumer are attentive to the origin and traceability of products.Originality/valueAn analysis of the main literature on Private Labels showed that the results of research about the role of consumer age in PLB choices are contrasting. This study aims at integrating the literature, measuring how the factors influencing the purchase of PLB products vary for different age groups of consumers.

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Consumer Preferences in the Content of Loyalty to the Yoghurt Brand

Cited by 3 publications

References 0 publications

Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review

Health and Non-Health Determinants of Consumer Behavior toward Private Label Products—A Systematic Literature Review

Building aware and unaware consumers’ trust towards family business: Evidence from Poland

Analysis of factors affecting the purchase of private label products by different age consumers

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