Consumer reporting of suspected adverse drug reactions: modelling the acceptance of mobile phone caller tunes to raise awareness

Abstract

Objectives Our main aim was to identify the factors that may influence consumers’ acceptance of mobile phone caller tunes to increase awareness of consumer reporting of suspected adverse drug reactions (ADRs). Mobile phone caller tunes — the songs or messages callers hear — are popular in Africa and Asia but have not been used to aid reporting of adverse drug reactions (ADRs). We also aimed to evaluate the psychometric properties of a survey instrument adapted for caller tunes and ADRs. Methods A cross‐sectional survey based on the technology acceptance model (TAM) was conducted among 486 non‐ADR‐themed caller tune users and 470 mobile phone users with no caller tunes in Accra, Ghana. Participants were purposively recruited from voluntary blood donation sites. After testing the validity and reliability of TAM constructs, a structural equation modelling approach was used to evaluate the factors that could influence the acceptance of caller tunes for increasing awareness of consumer reporting of ADRs. Key findings Perceived usefulness and perceived ease of use had significant positive effects on consumers' acceptance of caller tunes for increasing awareness of consumer reporting of ADRs. However, whereas free of cost had significant positive effects on the acceptance of caller tunes among those with non‐ADR‐themed caller tunes (β = 0.15, P = 0.006), it was not so for those lacking caller tunes (β = 0.05, P = 0.229). The survey instrument met acceptable validity and reliability criteria. Conclusions Our findings show that consumers would generally accept caller tunes on ADRs — if created — to aid consumer reporting of suspected ADRs, but there are research and practice considerations.

Perceptions of a mobile phone-based approach to promote medication adherence: A cross-sectional application of the technology acceptance model

“…This study used a purposive sampling procedure because it was not feasible to obtain a list of full potential respondents at blood donation sites. The detailed methods used in the related projects have been described elsewhere, 35 , 36 and respondents in these prior publications are the same as the current report.…”

A Qos Estimation Algorithm From Caller Ringtone Analysis in GSM Network

“…The CST measurement can be achieved through traffic measurement and Drive Test (DT). However, based on the need for self-determining measurement, we examine the DT approach, which guarantees independence in the next section [5,16].…”

Pharmacists and COVID-19 vaccination – Considering mobile phone caller tunes as a novel approach to promote vaccine uptake in low- and middle-income countries

“…Beyond the initiatives in India and Sierra Leone, our own research in Ghana indicates that mobile phone customers are eager to use caller tunes to promote a host of health behaviors such as medication adherence 8 and patient reporting on drug safety. 9 As trusted experts in medication delivery and use, it is advisable that hospital and community pharmacists, who are central to combatting the ongoing pandemic, 10 , 11 , 12 consider implementing a caller tunes strategy to promote COVID-19 vaccine uptake in low- and middle-income countries where the technology is popular. To help advance consideration of this approach, we offer the following on caller tunes and brief outline of issues that will need to be considered.…”