Consumer research in the early stages of new product development: a critical review of methods and techniques

Kleef, Ellen van; Trijp, J.C.M. van; Luning, Pieternel A.

doi:10.1016/j.foodqual.2004.05.012

Cited by 501 publications

(393 citation statements)

References 98 publications

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“…It is noted by van Kleef, van Trijp, and Luning (2005) that consumer research when applied to product development … should provide: (1) an understanding of what drives consumers' decision processes, and (2) concrete output for subsequent product development.…”

Section: Specifications and Communicationmentioning

confidence: 99%

Customer perception of switch-feel in luxury sports utility vehicles

Wellings¹,

Williams²,

Pitts³

2008

Food Quality and Preference

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Successful new product introduction requires that product characteristics relate to the customer on functional, emotional, aesthetic and cultural levels. As part of research into automotive Human Machine Interfaces (HMI), this paper describes holistic customer research carried out to investigate how the haptics of switches in luxury Sports Utility Vehicles (SUVs) are perceived by customers. The application of these techniques, including an initial proposal for objective specifications, is addressed within the broader New Product Introduction context, and benefits described.101 customers of SUVs assessed the feel of automotive push switches, completing the tasks both in, and out of vehicles to investigate the effect of context. Using the semantic differential technique, hedonic testing, and content analysis of customers' verbatim comments, a holistic picture has been built up of what influences the haptic experience. It was found that customers were able to partially discriminate differences in switch-feel, alongside considerations of visual appearance, image, and usability. Three factors named 'Affective', 'Robustness and Precision', and 'Silkiness' explained 61% of the variance in a principle components analysis. Correlations of the factors with acceptance scores were 0.505, 0.371, and 0.168 respectively.

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Section: Specifications and Communicationmentioning

confidence: 99%

Customer perception of switch-feel in luxury sports utility vehicles

Wellings¹,

Williams²,

Pitts³

2008

Food Quality and Preference

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“…Sendo assim, testar a aceitação do conceito do produto pelo consumidor antes do seu desenvolvimento é o mais sensato (van KLEEF et al, 2005).…”

Section: Introductionunclassified

Tradução e validação para a língua portuguesa da escala de neofobia em relação à tecnologia de alimentos: food technology neophobia scale

et al. 2013

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“…Existing research has consistently recognized the quality of collaboration within teams as an important factor to successful innovations (Sethi 2000). Consequently, product designers should realize social needs and convert them into product concepts by using functional, aesthetic, and emotional features (van Kleef et al 2005). Product design is very often the key feature in determining the product acquisition.…”

Section: Introductionmentioning

confidence: 99%

Bio-Based Composites From Stone Groundwood Applied to New Product Development

Julián¹,

Méndez²,

Espinach³

et al. 2012

BioResources

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a This paper deals with the product design, engineering, and material selection intended for the manufacturing of an eco-friendly chair. The final product is expected to combine design attributes with technical and legal feasibility with the implementation of new bio-based materials. Considering the industrial design, a range of objectives and trends were determined after setting the market requirements, and the final concept was proposed and modeled. The product geometry, production technology, and legal specifications were the input data for product engineering. The material selection was based on the technical requirements. Polypropylene (PP) composite materials based on coupled-fiberglass, sized-fiberglass, and coupled-stone ground wood reinforcements were prepared and characterized. Final formulations based on these PP composites are proposed and justified.

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Consumer research in the early stages of new product development: a critical review of methods and techniques

Cited by 501 publications

References 98 publications

Customer perception of switch-feel in luxury sports utility vehicles

Customer perception of switch-feel in luxury sports utility vehicles

Tradução e validação para a língua portuguesa da escala de neofobia em relação à tecnologia de alimentos: food technology neophobia scale

Bio-Based Composites From Stone Groundwood Applied to New Product Development

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