Consumer Response to Authentic-Language Versus English-Language Menu Labeling in Ethnic Dining

Choi, SH; Liu, Stephanie Q.; Mattila, Anna S.

doi:10.1177/1938965517730314

Cited by 20 publications

(9 citation statements)

References 41 publications

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“…Obviously, by developing clearer language (in this case Indonesian) for product information statements (Manca et al, 2019). Therefore, this study result is also similar to previous research which states that consumers will tend to prefer label language that is easy to understand (Choi et al, 2018). As previous research has shown that a lack of ability to understand language will only add to the great difficulty of information processing (Harzing & Feely, 2008).…”

Section: Discussionsupporting

confidence: 84%

The Obligation to Use Bahasa Indonesia in National Trade: A Juridical Review

Zaid

Indrianto

Dimas

2021

IJSSB

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Language is one of the tools and also a communication system both orally and in writing that is used by certain people in certain countries or regions. Language is a very important essence and a very basic aspect. Therefore, every human being in various activities and life is always closely related to it. This includes trading. Considering that no research discusses the use of Bahasa Indonesia in national trade, especially after passing the omnibus law on job creation, so by using the normative juridical method, this study aims to identify and analyze the need for the use of Indonesian which has emerged as the national language and the ideal official language as part of the from national identity in national trade to achieve fair trade. This research uses a method that is built on a system of norms, rules of laws and regulations, principles, court decisions, agreements, and doctrines (teachings). The results of this study ultimately conclude that the use of Bahasa Indonesia in national trade is mandatory for every party, especially business actors in determining the inclusion of Indonesian on labels of goods and services that are distributed and traded domestically. The results of this study also suggest that every individual and business actor should not forget to include product information in the form of labels using Bahasa Indonesia. Because it can create a “win-win solution” for business actors and their consumers.

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Section: Discussionsupporting

confidence: 84%

The Obligation to Use Bahasa Indonesia in National Trade: A Juridical Review

Zaid

Indrianto

Dimas

2021

IJSSB

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“…Prior research posits that consumers' favorable attitudes toward the menu can influence their overall dining experiences (Choi et al, 2018). The findings of this study can further restaurant managers' understanding of how to leverage promotional cues on a menu to enhance solo diners' experiences.…”

Section: Practical Implicationsmentioning

confidence: 71%

The interplay between social crowding and power on solo diners’ attitudes toward menus with popularity and scarcity cues

Hwang

Mattila

2020

IJCHM

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Purpose The purpose of this study is to investigate the interactive effect of social crowding and solo consumers’ sense of power on attitudes toward the restaurant menu with popularity and scarcity cues. Design/methodology/approach In total, 181 US consumers were recruited. Using a quasi-experimental design, social crowding and promotional cues on a restaurant menu were manipulated and solo consumers’ sense of power was measured. Findings Low-power individuals exhibited more favorable attitudes toward the menu with a popularity cue at a crowded restaurant. High-power individuals’ attitudes toward the menu were equally favorable across the two promotional cues and crowding levels. Practical implications Restaurant managers might want to leverage popularity cues on the menu during peak hours to appeal to solo diners. After diners indicate their dining type (alone vs with others) in kiosks and tablets, restaurants can tailor promotional cues accordingly. Restaurants can also embed more popularity cues in dinner (vs lunch) menus because dinner is more hedonic and social in nature. Originality/value This study contributes to the crowding literature by examining promotional cues on the menu and sense of power as moderators of consumer responses to crowding. This study further adds to the solo consumption literature by extending the notion of power and social crowding to ethnic dining contexts.

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“…A total of 277 U.S. adult consumers, recruited via Amazon’s Mechanical Turk (MTurk), participated in the study. MTurk has been shown to be a valid and reliable data collection platform that provides high-quality data for consumer experiments (Buhrmester et al, 2011; Paolacci et al, 2010) and is commonly utilized by hospitality researchers (Choi et al, 2018; Hanks et al, 2017; Zhang & Yang, 2019). We took several measures to ensure data quality.…”

Section: Methodsmentioning

confidence: 99%

Ethnic Restaurants: Bringing Uniqueness to the Table Through Handwriting

Chen

Liu

Mattila

2021

Cornell Hospitality Quarterly

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While the restaurant industry is seeing an unprecedented rise of ethnic restaurants, the existing hospitality literature provides little guidance on how to enhance perceived uniqueness of ethnic menu offerings through visual design. The present research offers an innovative marketing strategy (i.e., using real handwriting in menus) to boost consumer evaluations. From a consumer behavior perspective, we examine the impact of menu style (handwriting vs. print) and the moderating roles of restaurant busyness (busy vs. non-busy) and gender (female vs. male) on consumers’ menu processing. Findings of this research show that handwriting offers a competitive advantage when the restaurant is less busy and when the consumer is a male. Moreover, the moderated mediation results reveal that perceived uniqueness of ethnic menu offerings is the underlying mechanism explaining the impact of menu style, busyness, and gender on consumer attitudes toward the menu. Theoretical and managerial implications for hospitality managers are discussed.

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Consumer Response to Authentic-Language Versus English-Language Menu Labeling in Ethnic Dining

Cited by 20 publications

References 41 publications

The Obligation to Use Bahasa Indonesia in National Trade: A Juridical Review

The Obligation to Use Bahasa Indonesia in National Trade: A Juridical Review

The interplay between social crowding and power on solo diners’ attitudes toward menus with popularity and scarcity cues

Ethnic Restaurants: Bringing Uniqueness to the Table Through Handwriting

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