Penelitian ini bertujuan untuk menganalisis pengaruh electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi terhadap keputusan pembelian situs online Bukalapak. Teknik sampling yang digunakan adalah purposive sampling dengan kriteria pengguna situs jual beli online dengan jumlah 120 responden. Teknik analisis yang digunakan adalah analisis regresi linier berganda dan uji hipotesis menggunakan uji F secara bersama-sama (simultan) dan uji t secara parsial. Dari hasil analisis menunjukkan bahwa variabel electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi secara bersama-sama berpengaruh dan signifikan terhadap keputusan pembelian situs online Bukalapak. Kemudian secara parsial, keempat variabel independen yang terdiri electronic word of mouth, kualitas website, reputasi vendor, dan persepsi kemudahan transaksi bernilai positif dan signifikan.

<p><em><span lang="IN">This study aims to find and analyze market reaction before, during and after the announcement of the national recapitulation of the calculation results 2019 election votes, the differences of average abnormal returns before and after the announcement of the national recapitulation of the 2019 election results, and the differences of average trading volume activities before and after the announcement of the national recapitulation of the 2019 election results. The variables used are abnormal return and trading volume activity. The population used in this study is stocks incorporated in the LQ-45 index. There were 34 samples chosen. This study uses one-sample t-test and paired t-test analysis techniques. The results of this study are market reactions during and after the announcement of the national recapitulation results of the 2019 election vote count. However, there was no difference in the average abnormal return and trading volume activity before and after the announcement of the national recapitulation of the 2019 election vote count results.</span></em></p>

Nowadays consumer affinity regularly has an important role and a positive effect on the purchase intention of products made in affinity countries. This study aims to analyses the effect of consumer affinity on purchase intention by involving product trust as a mediating variable. This study is a quantitative study with a cross-sectional survey approach. This study are involving 311 respondents as the subject. The data collected uing questionnaire and then processed using the partial least squares structural equation modeling (PLS-SEM) method to evaluate the effect of consumer affinity and product trust on purchase intention. The results of this study reveal that consumer affinity has a negative effect on purchase intention but has a positive effect on product trust. Meanwhile, product trust has a direct and positive effect on purchase intention. This study also analyses the indirect effect of consumer affinity on purchase intention through product trust and the results show that product trust is proven to mediate the effect of consumer affinity on purchase intention.

The purpose of this research to find out and analyze the influence of Green Supply Chain Management consisting of Green Policy, Green Purchasing, and Green Packaging on Business Performance consisting of Environmental Performance and Economic Performance through Green Capabilities on non-pesticide fruit and vegetable farmers. The sampling technique used is the census method with a total of 60 respondents. Respondents in this study were all members of the KWT (Kelompok Wanita Tani/ Women Farmer Group) “Lestari” in Bantul Regency, Yogyakarta. The type of research conducted is survey research. The data analysis technique in this study was divided into descriptive analysis and quantitative analysis using Partial Least Square (PLS) analysis with the help of the SmartPLS 3.2.9 program. The results of this study indicate that Green Policy and Green Packaging have a significant positive effect on Business Performance; Green Purchasing has a significant negative effect on Business Performance; Green Policy and Green Purchasing have a significant positive effect on Green Capabilities; Green Packaging has a significant negative effect on Green Capabilities; and Green Policy and Green Purchasing have a significant positive effect on Business Performance through Green Capabilities.