Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market

Cakir, Metin; Balagtas, Joseph Valdes

doi:10.1016/j.jretai.2013.06.002

Cited by 52 publications

(19 citation statements)

References 34 publications

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“…The same principle applies also to the framing of price increases: the elasticity of package size is about one fourth that of price elasticity (Çakır & Balagtas, 2014). Presenting an otherwise identical price change as package-size reduction thus leads to a lower sales loss than a straight price increase.…”

Section: Framingmentioning

confidence: 94%

Violations of rational choice principles in pricing decisions

Hinterhuber¹

2015

Industrial Marketing Management

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Section: Framingmentioning

confidence: 94%

Violations of rational choice principles in pricing decisions

Hinterhuber¹

2015

Industrial Marketing Management

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“…If the substitution effects between NBs and SBs are not symmetric, the portfolio effect on NB and SB prices will be different. Empirical evidence supports nonsymmetry of substitution effects, showing that NB prices are not very responsive to price changes of SBs, however the opposite is true for SB prices responding to NB price changes (Cotterill, Putsis, & Dhar, ; Çakır & Balagtas, ).…”

Section: Food Retail Merger Frameworkmentioning

confidence: 99%

Heterogeneous impacts from a retail grocery acquisition: Do national and store brand prices respond differently?

Cakir

Secor²

2018

Agribusiness

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We investigate the extent to which a grocery retailer merger has different effects on the prices of national and store brands. Using retail scanner data, we retrospectively analyze a food retail acquisition in a large U.S. city. We focus on fluid milk and ready-to-eat (RTE) cereal categories, which represent a relatively homogenous and a relatively differentiated product category, respectively. We use a differencein-difference estimation framework to obtain the causal effect of the acquisition on prices for the acquiring retailer. The primary finding is that the acquisition has heterogeneous price effects in the relatively differentiated RTE cereal category. The implications of results for consumers, food retailing, and merger analysis are discussed [Econ-Lit citations: L11, L13, L22, L81].(i) retailers can contract with large national brand manufacturers who have excess capacity to produce store brands, (ii) retailers can contract with small manufacturers to produce only store brands, (iii) retailers can own manufacturing facilities and produce store brands for themselves. 524

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“…Although nowadays the concept of JND in its' narrow interpretation is typically a matter of research in sensory perception analysis, marketing studies related to JND in broader terms can also be found -i.e. for package downsizing (Çakır & Balagtas, 2014), word-of-mouth marketing (King, Racherla, & Bush, 2014), website changes (Ainsworth & Ballantine, 2014) or price changes (Han, Gupta, & Lehmann, 2001). …”

Section: The Concept Of Just Noticeable Difference In Marketingmentioning

confidence: 99%

Rethinking the Concept of Just Noticeable Difference in Online Marketing

Vojtko¹

2014

AIP

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Abstract:The main goal of this study is to answer a question whether the just noticeable difference (JND) related marketing practices could survive in the world with social media and as a part of online marketing. Although the findings are limited, they suggest that using of such practices might be much riskier than it used to be before and marketers should be aware of that and consider their using more thoroughly. It also shows that usage of the agent based modelling (ABM) can be helpful in dealing with problems like this one and can provide further insight into dynamics of processes on consumer markets where the social media play crucial role in spreading of information.

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Consumer Response to Package Downsizing: Evidence from the Chicago Ice Cream Market

Cited by 52 publications

References 34 publications

Violations of rational choice principles in pricing decisions

Violations of rational choice principles in pricing decisions

Heterogeneous impacts from a retail grocery acquisition: Do national and store brand prices respond differently?

Rethinking the Concept of Just Noticeable Difference in Online Marketing

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