Consumer Response to Product Form

Creusen, M.E.H.

doi:10.1002/9781119154273.ch20

Cited by 4 publications

(3 citation statements)

References 38 publications

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“…Terms in the appearance modality peaked in the first box but then significantly reduced for the subsequent boxes. This could be ascribed to what Creusen (2015) claimed that appearance is often the first information that people perceive about a product. Flavor and texture terms were similarly evoked (Figure 1a).…”

Section: Open-ended Question Resultsmentioning

confidence: 99%

Open‐ended question method investigation: A study with mashed potatoes

Sharma

Swaney‐Stueve

Chambers

et al. 2022

Journal of Sensory Studies

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Twelve cultivars of potatoes were used for open‐ended question (OEQ) method investigation. OEQs’ were examined for answer box number effect, questioning type, and compared to check‐all‐that‐apply (CATA) in the difficulty of information generation for sensory profile development. Up to four small list‐style answer boxes were recommended for OEQ information collection irrespective of questioning type. A focused questioning technique on specific modalities was found to generate information that is more actionable over‐generalized questioning. The frequency of abstract words was lowest in texture focused open‐ended questioning, followed by aroma or flavor. Overall, OEQ's generated rich information but were difficult to accomplish (more cognitively challenging to respond than CATA, potential ambiguous interpretation of certain terms and dimensionality reduction through data analysis). Irrespective of method type, some cultivars of potato (CO99076‐6R, Purple Majesty, AC99330‐1PY, and Rio Colorado) were found to have similar textures whereas Purple Majesty and Masquerade were similar in flavor. Purple Majesty, Masquerade, CO99076‐6R, and AC99330‐1PY were liked for their texture. Masquerade cultivar was highly liked for aroma, flavor, and texture over others. Practical applications The findings of this study are helpful to understand the type of information open‐ended questions generate and how effectively they can be used to generate terminology in the context of food‐related studies. Open‐ended questions were tested for questioning effect, information type, diversity of responses, and difficulty.

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Section: Open-ended Question Resultsmentioning

confidence: 99%

Open‐ended question method investigation: A study with mashed potatoes

Sharma

Swaney‐Stueve

Chambers

et al. 2022

Journal of Sensory Studies

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“…It can be hypothesized that the stature difference and possible attitude differences to the integrated headrest designs (hindered adjustability) and the preference of positions of the supporting surfaces such as the shoulder support impose different perception of comfort on genders. Creusen (23) argued that females were found to indicate that ease of use in terms of "product aspects" is more important to them than males. As Bhise (24) suggested, the anthropometric differences may lead to a postural difference when driving, where female drivers have different positioning needs compared to males.…”

Section: Discussionmentioning

confidence: 99%

“…In scope of these findings, it can be proposed that the "holistic" evaluation processes relied on the overall impressions which lead to categorization of the seats where the "piecewise" evaluation processes associated with comfort and luxury dwelled on the partial visual attributes e.g. the prominence of bolsters and various patterns (10,26,27). Future studies on various comfort descriptors/variables can be conducted to enhance the understanding and provide the insight on various visual seat design attributes and their relationship with overall comfort perception.…”

Section: Discussionmentioning

confidence: 99%

The visual categorization of production automotive seats on descriptors of comfort

Erol

Diels

Shippen

et al. 2021

WOR

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BACKGROUND: The role of appearance of automotive seats on perceived comfort and comfort expectancy has been acknowledged in previous research but it has not been investigated in depth. OBJECTIVE: To identify the effects of the appearance of production automotive seats, based on the hypothesis that visual design differentiations are affective in creating comfort expectations. The significance of the descriptors Sporty, Luxurious and Comfortable and the associated visual design attributes was of interest. METHOD: Images from 38 automotive production seats were used in an image-based card sorting app (qCard) with a total of 24 participants. Participants were asked to categorize the different seat designs varying from 1: least, to 9: most for all three descriptors.The resulting data was analyzed using hierarchical clustering analysis. RESULTS: The results indicated that the perceived Sporty, Luxurious and Comfortable were descriptor items that significantly differentiated seats with certain design attributes. It was found that for the Sporty perception the integrated headrest design and angular shapes were key. On the other hand, the Comfort perception was characterised by seating with a separate headrest and rounded seat back/cushion shapes. CONCLUSIONS: For seat design processes, the method enables a practical way to identify elements conveying Sporty, Comfortable and Luxurious perception.

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Understand and quantify the consumers’ cognitive behavior for the appropriateness features of product aesthetics through the eye-tracking technique

Singh,

Sarkar

2023

Int J Interact Des Manuf

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Consumer Response to Product Form

Cited by 4 publications

References 38 publications

Open‐ended question method investigation: A study with mashed potatoes

Open‐ended question method investigation: A study with mashed potatoes

The visual categorization of production automotive seats on descriptors of comfort

Understand and quantify the consumers’ cognitive behavior for the appropriateness features of product aesthetics through the eye-tracking technique

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