Consumer Satisfaction Behavior Whom Purchase Chinese Smartphone in Soloraya

Abstract

Customer satisfaction behavior that buys Chinese smartphone products is the purpose of this research. This research population is all customers who bought Chinese smartphones in seven cities included Surakarta, Boyolali, Sukoharjo, Wonogiri, Sragen, Klaten, and Karanganyar in Central Java. The sampling technique used purposive sampling with a total of 400 respondents who bought Chinese smartphones in the official store and black market. A personal questionnaire obtained by a field study is a data collection research method. Multiple linear regression and comparison tests used as an analysis tool in this research. The findings in this research resulted that the three independent variables such as price perception, product quality, and marketplace have a positive and significant effect on customer satisfaction. In this study, it was also found that there were differences in consumer satisfaction who bought the Chinese smartphones in official stores and the black market.

The Factors Affecting Purchasing Decision through Pegipegi Application by Customers of Dian Nuswantoro University

“…Electronic word-of-mouth (EWOM) is the Web-based interpersonal communication between strangers to deliver the information about a product, service, or company without commercial purpose (Fan, Miao, Fang, & Lin, 2013). Price perception is all information relating to prices which is comprehensively understood by consumers in providing meaning in their minds (Putra et al, 2020). Product quality is the overall characteristics of product which affect the ability to meet stated and implied needs (Kotler & Keller, 2016).…”

“…Customers will look for products at affordable prices following their income. Therefore the company needs to know and understand the level of income that is in the market segments as its target (Putra et al, 2020).…”

“…In making purchasing decisions, customers pay attention to brand awareness, which is the ability of customers to identify a brand in certain conditions by means of brand recognition and brand recall. Brand awareness is created through increasing brand familiarity by means of repeated exposure so that customers feel familiar with the brand (Putra, Budiantoro, Luxfiati, & Widawati, 2020).…”

“…However, when compared to Wego in top of mind, Pegipegi is still ranked lower and far behind the other three sites. Based on the above phenomenon, it shows that Pegipegi needs to fix the marketing policies implemented in order to increase competitiveness in the industry and expand the reach of market share (Putra et al, 2020). Several important factors to improve customer's purchasing decisions, Pegipegi made improvements including the use of Word-of-mouth (WOM), improving product quality, and positioning by building the perception of low prices.…”

Analysis of the Customer Satisfaction of Black Market’s Chinese Smartphone

“…Customer satisfaction is a term that describes the level of satisfaction experienced by customers when consuming products/services issued by producers. To achieve customer satisfaction, the company not only creates products but also value for customers (Putra et al, 2020). The marketing strategy is carried out to achieve the company's goals in increasing sales, namely by creating the satisfaction that consumers expect for a product so that its existence is maintained in the market.…”