“…The work in this paper relates to several disparate strands of literature, including the more general literature on the economics of food labeling and labeling regulations (e.g., Golan et al, 2001), and other strands of marketing and behavioral economics as they pertain to consumer responses to packaging and labeling as sources of information about product quality (see, e.g., Cheskin and Ward, 1948; Woolfolk et al, 1983; Hine, 1995; Dimara and Skuras, 2005; Costanigro et al, 2007; Masson et al, 2008). But our findings are of more direct relevance to work on hedonic pricing and other work on consumer perceptions of the quality attributes of wine, as represented by information conveyed on the label and from other sources (e.g., see Gustafson, 2011). While connecting to this broader literature, the purpose of the work here is more specifically focused 2 .…”