Consumer trust and willingness to pay for establishing a market-based animal welfare assurance scheme for broiler chickens

Heinola, Katriina; Latvala, Terhi; Niemi, Jarkko

doi:10.1016/j.psj.2023.102765

Cited by 5 publications

(2 citation statements)

References 43 publications

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“…In response to the issues identified and resultant public concern (Clark et al, 2016;Mulder and Zomer, 2017;Yang and Hong, 2019;Heinola et al, 2023)animal welfare organisations across Europe, the UK and the USA have developed a set of standards for broiler welfare bracketed under the banner of the European Chicken Commitment (ECC) or in the UK and USA, the Better Chicken Commitment (BCC)). Retailers who take on this pledge must ensure that birds have been reared at a maximum stocking density of 30kg/m 2 (6lbs/square foot in USA) and provided with natural light, perches and pecking substrates.…”

Section: Introduction and Methodologies 1backgroundmentioning

confidence: 99%

An analysis of the welfare of fast-growing and slower-growing strains of broiler chicken

Nicol,

Abeyesinghe,

Chang

2024

Front. Anim. Sci.

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Due to concerns about the welfare of fast-growing (FG) strains of broiler chicken, animal welfare organisations have advocated the use of certain slower-growing (SG) strains that meet key welfare targets under test conditions. However, a widespread transition to SG strains could negatively affect sustainability because these birds tend to have higher feed conversion ratios and longer production cycles. It is important therefore to review the extent and limits of SG welfare improvements under test conditions and on commercial farms, to support the best policy decisions. Following a systematic literature search, 63 source papers were identified. Most reported comparative welfare outcomes for at least one SG strain with at least one FG counterpart, whilst a minority examined the suitability of various SG strains for niche production. The literature review considered different types of study design and accounted for confounding factors such rearing environment and diet. Additionally, a quantitative analysis of effect size for mortality, gait score and contact dermatitis was conducted across studies that had compared birds under similar rearing conditions and that had used SG strains with an average daily growth rate of at least 40g/day. Modern, commercial SG strains performed better on most relevant welfare traits than FG strains. This was the case even when the ‘fairest’ comparisons were made at equivalent bodyweights (when SG birds were older), under matched-environmental conditions, experimentally or on farm. The quantitative analysis found that FG strains had a higher estimated incidence rate ratio for mortality (risk of death over a given period of time) of between 1.69 and 2.16, contact dermatitis affecting 15-25% more birds, and a mean gait score 0.65 points higher than SG strains. FG strains were also less active but other differences in behaviour were inconsistent with some behaviours (e.g. dustbathing) often absent altogether. Growth rate was generally, but not always, predictive of welfare problems. Alternative strategies, such as the slaughter of birds prior to the onset of any welfare decline, could be evaluated in future in terms of welfare improvement and efficiency of production.

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Section: Introduction and Methodologies 1backgroundmentioning

confidence: 99%

An analysis of the welfare of fast-growing and slower-growing strains of broiler chicken

Nicol,

Abeyesinghe,

Chang

2024

Front. Anim. Sci.

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show abstract

“…A potential issue with the use of insect-based feed in animal production is its low consumer acceptability. Consumers' dietary choices are critical to driving the transition to a sustainable food system (Towards Sustainable Food Consumption -SAPEA, 2023) and can determine the market success of transformative innovations (Heinola et al, 2023). In general, there appears to be a greater acceptance of indirect entomophagy among consumers, particularly among younger adults and those exploring alternative food sources, compared to direct entomophagy (La Barbera et al, 2021).…”

Section: Introductionmentioning

confidence: 99%

Sustainability of Insect-Based Feed and Consumer Willingness to Pay for Novel Food: A Stated Preference Study

Roccatello,

Cerroni,

Dabbou

2023

Preprint

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Do Mexican consumers really care about hen welfare? Understanding their attitudes, constraints and willingness to pay for cage-free eggs

Estévez-Moreno,

Villarroel,

Miranda-de la Lama

2025

Food Quality and Preference

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Consumer trust and willingness to pay for establishing a market-based animal welfare assurance scheme for broiler chickens

Cited by 5 publications

References 43 publications

An analysis of the welfare of fast-growing and slower-growing strains of broiler chicken

An analysis of the welfare of fast-growing and slower-growing strains of broiler chicken

Sustainability of Insect-Based Feed and Consumer Willingness to Pay for Novel Food: A Stated Preference Study

Do Mexican consumers really care about hen welfare? Understanding their attitudes, constraints and willingness to pay for cage-free eggs

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