Consumer Willingness to Buy Biodiversity-Friendly Agricultural Products

Nishimura, Takeshi; Matsushita, Kyohei; Fujie, Takeshi

doi:10.5874/jfsr.18.403

Cited by 5 publications

(2 citation statements)

References 7 publications

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“…Whether the respondents have experience in farming, and whether they have strong feelings toward Higashiosaka City are not statistically significant in this case. The notable finding is that respondents with lower-income tend to obtain more economic rewards than those with higher income do, although many previous studies revealed that higher-income households are more likely to choose organic or environment-friendly products (Davies et al, 1995;Nishimura et al, 2012). This result indicates that the economic rewards of the FBP are incentives for purchase, motivating lower-income households to purchase locally certified products, and to collect labels to get more rewards.…”

Section: Characteristics Of Consumers Who Repeatedly Purchase Locallymentioning

confidence: 90%

“…In terms of social and demographic factors, many studies showed that female consumers are more likely to purchase such products (Byrne et al, 1992;Davies et al, 1995;Nishimura et al, 2012;Cholette et al, 2013). Consumers who have children living in the household (Thompson and Kidwell, 1998) and those who are older (Cicia et al, 2002;Brown, 2003) tend to purchase value-added products.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

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Consumer loyalty towards locally certified low-input farm products

Aoki

2015

British Food Journal

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Purpose -The purpose of this paper is to reveal how a loyalty program that provides economic rewards for locally produced low-input farm products influences the consumers' behavior of repeated purchase by focussing on the consumers' motivation and characteristics. Design/methodology/approach -This study is based on data from a questionnaire survey and actual purchase data obtained from a practical study conducted in Japan. The data were analyzed using regression analysis. Findings -Consumers who gain economic rewards by purchasing locally produced low-input fresh food are not likely to purchase these products exclusively for the economic rewards of the program; rather, they do so to get safe and good quality food and to support local farmers and local farm conservation. The most remarkable finding is that the scheme that provides economic rewards makes such products more affordable for consumers from lower-income households. Originality/value -This study is of academic value and of value to policy makers and practitioners in the local food supply chain. The study suggests that for increasing and stabilizing the demand for environment-friendly farm products, institutions for creating, designing, and supporting a new market for potential consumers are needed, together with suitable certification systems.

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Section: Characteristics Of Consumers Who Repeatedly Purchase Locallymentioning

confidence: 90%

Section: Conceptual Frameworkmentioning

confidence: 99%

Consumer loyalty towards locally certified low-input farm products

Aoki

2015

British Food Journal

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A Psychographical Clustering of Consumers by the Food Attitude: Influence on their Pork Buying Intention

Yoshida

Aizawa

Minami³

et al. 2018

Transactions of Japan Society of Kansei Engineering

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:The domestic food market has grown up to enter maturation stage with extensively diverse segments. In order for a product to survive in this "red-ocean" market, it should have a specific appeal to consumers with various psychological-attitudes. Thus, the current study aimed to segment the Japanese consumers according to their psychographical-characteristics toward foods, and evaluate their effects on the consumption motives of each segmented consumer groups. An on-line questionnaire-based survey targeting on married females revealed four distinct clusters with different food attitudes: 1) spending a lot of money on food 2) saving money and taking simple-food, 3) saving money but enjoying food life, and 4) treasuring time with their family but having simple-food. Further the four consumer groups exhibited different consumption motives on pork employing MANOVA. Based on these results, we suggest that consumer segmentation based on psychographical-characteristics would be valuable approach to produce food marketing strategies.

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The Influence of Production Environment Information on Rice Consumption Behavior of Ethically Oriented Consumers

TAKEDA,

NAKATANI,

NAMAE

et al. 2024

Journal of Food System Research

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This paper focuses on two types of information collected by new technologies, UAV (Unmanned Aerial Vehicle) and field sensors, and examines their influence on the evaluation of rice by ethically-minded consumers. It does so through taste experiments developed to address virtual bias. The results show that a well-maintained paddy landscape was positively evaluated and increased WTP (Willingness to Pay). Flat paddy fields were rated more highly than valley-bottom paddy fields as a landscape suitable for rice cultivation, though there was no statistically significant difference in the WTP between them. The sensor information provided after the landscape information increased the WTP.

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Consumer Willingness to Buy Biodiversity-Friendly Agricultural Products

Cited by 5 publications

References 7 publications

Consumer loyalty towards locally certified low-input farm products

Consumer loyalty towards locally certified low-input farm products

A Psychographical Clustering of Consumers by the Food Attitude: Influence on their Pork Buying Intention

The Influence of Production Environment Information on Rice Consumption Behavior of Ethically Oriented Consumers

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