Consumers Attitude Towards Organic Food

Basha, Mohamed Bilal; Mason, Cordelia; Shamsudin, Mohd Farid; Hussain, Hafezali Iqbal; Salem, Mohamed

doi:10.1016/s2212-5671(15)01219-8

Cited by 186 publications

(170 citation statements)

References 13 publications

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“…Previous studies have identified that health consciousness is the most commonly stated motives for purchasing organic food (e.g., Basha et al, 2015;Sia et al, 2013;Chen, 2009;Roitner-Schobesberger, Darnhofer, Somsook & Vogl, ass.ccsenet.org Asian Social Science Vol. 13, No.…”

Section: Health Consciousnessmentioning

confidence: 99%

“…A few researchers (e.g., Sia, 2013;Basha et al, 2015;Sangkumchaliang & Huang, 2012) have asserted that environmental concern was a major determinant of purchasing organic food. According to Basha et al (2015), the increasing awareness on environmental degradation has changed consumer attitude to purchase more environmental-friendly and organic products.…”

Section: Personal Valuesmentioning

confidence: 99%

“…According to Basha et al (2015), the increasing awareness on environmental degradation has changed consumer attitude to purchase more environmental-friendly and organic products. Pellegrini & Farinello (2009) reported that majority of respondents in their study perceived by purchasing organic food would help save the environment.…”

Section: Personal Valuesmentioning

confidence: 99%

“…Furthermore, consumers have different perspectives on personal values when purchasing organic food (Sashi, Kottala & Singh, 2015). Consumers' personal values include health benefits (Mohamad, et al, 2014), environmental concern (Sia et al, 2013), high quality (Basha, Mason and Shamsudin, 2015) and better taste (Denver and Jensen, 2014) of organic food products significantly affect customer attitude to purchase.…”

Section: Introductionmentioning

confidence: 99%

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What Motivates Consumers to Purchase Organic Food in Malaysia?

Lian¹

2017

ASS

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The aim of this study is to investigate the consumer motivational factors that influence their attitude to purchase of organic food in Malaysia. Consumer motivational factors involved past experience, health consciousness and personal values were examined in this study. Data from 421 organic food consumers were obtained through a survey conducted in Kuala Lumpur and Petaling Jaya or better known as Klang Valley, Malaysia. The structural equation modelling was used for data analysis and four hypotheses were tested. The findings showed that all four hypotheses were accepted. Health consciousness had the greatest positive influence on consumer attitude of organic food, followed by past experience and personal values. Purchase of organic food products was significantly affected by consumer attitude of the products. The contribution of this paper is twofold. First and from a theoretical perspective, it offers both development and validation of Theory of Planned Behaviour and Hierarchy of Effect model. Second and from a pragmatic perspective, the findings proposed useful information to organic food providers in developing and implementation of effective strategies to enhance consumption of organic food.

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Section: Health Consciousnessmentioning

confidence: 99%

Section: Personal Valuesmentioning

confidence: 99%

Section: Personal Valuesmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

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What Motivates Consumers to Purchase Organic Food in Malaysia?

Lian¹

2017

ASS

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“…Economic growth, urbanisation, globalisation and trade liberalisation has significantly impact consumers' food choices and preferences. Among the main factors that contributed to the increasing consumers' demand towards organic food products are food safety concern (Hsu, Chang & Lin 2016;Wee, Ariff, Zakuan, Tajuddin, Ismail & Ishak 2014), better quality (Basha, Mason, Shamsudin 2015;Edman, Shuib & Abdullah 2012), health benefits (Mohamad, Rusdi & Hashim 2014), better taste (Dahm, Samonte & Shows 2009), higher nutritional values (Magistris & Gracia 2008;Zakaria & Lim 2012) and environmental concern (Sia, Ooi, Chong, Lim & Low 2013).…”

Section: Introductionmentioning

confidence: 99%

The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia

2016

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Consumer preferences for foods with clean labels and new food technologies

2021

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Foods with “clean labels,” that is, foods with few ingredients, may mitigate the stigma from the lack of healthfulness in processed food products. However, with conventional technologies, clean labels are difficult to achieve. We conducted a survey, including choice experiment scenarios, in which half of the respondents were presented scenarios to purchase a shelf‐stable ready meal with a clean label/fewer ingredients, and the other half were presented scenarios including the clean label/fewer ingredients and a new technology that allows for processed foods to be produced with fewer ingredients. In general, respondents were willing to pay a price premium for the clean label and the new food technology used. However, such preferences were heterogeneous. In the version of the survey that did not include the type of technology, the classes were “clean label incredulous,” “moderate believers in clean labels,” and “strong believers in clean labels.” In the survey version including the type of technology, the classes were “clean label indifferent and technology takers,” “moderate believers in clean labels and technology indifferent,” and “strong believers in clean labels and technology indifferent.” Our findings underscore the importance of providing consumers with information about a new technology and the resulting benefits to reduce perceived risks and increase consumer acceptance.

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Consumers Attitude Towards Organic Food

Cited by 186 publications

References 13 publications

What Motivates Consumers to Purchase Organic Food in Malaysia?

What Motivates Consumers to Purchase Organic Food in Malaysia?

The Effects of Marketing Stimuli Factors on Consumers’ Perceived Value and Purchase of Organic Food in Malaysia

Consumer preferences for foods with clean labels and new food technologies

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