Consumers attitudes on organic food in Serbia and Croatia: A comparative analysis

Perić, Nenad; Vasic-Nikcevic, Andrijana; Vujić, Nenad

doi:10.5937/ekopolj1703049p

Cited by 15 publications

(20 citation statements)

References 10 publications

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“…However, the results of this research did not support Reference [9] in regard to certain variables' influence, since the authors claimed that those who preferred organic food were female, relatively more mature, employed, married, and had children, nor Reference [22], which described men as being more in favor of organic food, as well as Reference [23], which found gender and family size to be important descriptors.…”

Section: Discussioncontrasting

confidence: 69%

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Serbian Organic Food Consumer Research and Bioeconomy Development

2018

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The bioeconomy has been introduced as a potential answer to some of the issues that modern mankind is confronted with: Climate change, industrial restructuring, food security, health, and energy security. In its goal to establish sustainable green growth, the bioeconomy relies heavily on the agriculture and food sector, whereas a special place belongs to organic food. Increasing organic food consumption depends on understanding organic food consumers. Research of their profile, both worldwide and in Serbia, has failed to find their common characteristics. In this paper, results of research with the first application of a logit model in defining domestic organic food consumers are presented. The results showed they were urban, highly educated, and with higher income. The greatest obstacle for increasing their future consumption of organic food was its insufficient availability. The paper provides managerial implications as well.

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Section: Discussioncontrasting

confidence: 69%

“…Furthermore, reasons for such contradictions have also been stated. Following the already listed arguments, Table 1 illustrates the diversity in settings, implementation, and results of organic food consumer profile research performed in domestic conditions in the last three years [8,9,[20][21][22][23].…”

Section: Organic Food Consumer Profile Researchmentioning

confidence: 99%

Serbian Organic Food Consumer Research and Bioeconomy Development

2018

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“…They also had a WTP for organic products up to 30%. Vlahović, Puškarić, and Jeločnik [53] findings show that a small number of consumers in Serbia are regular buyers of organic products, due to the low purchasing power and high retail prices-which are the main factors limiting the demand and the consumption of organic products. According to a study by Vehapi [54], the majority of organic consumers in Serbia were WTP up to 20% over the cost of conventional products.…”

Section: Wtp For Organic Productsmentioning

confidence: 99%

Analysis of Consumers’ Willingness to Pay for Organic and Local Honey in Serbia

et al. 2020

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In times of increased concern for human health and care for the environment, it is important to investigate the consumer behavior models in order to better manage the product supply. From the perspective of our research, it is important to learn about consumer attitudes, of a specific product, such as honey, so as to potentially strengthen the economic position of honey producers. The purpose of this article was to explore the consumers’ perceptions of organic and local honey in the Republic of Serbia and identify factors that contribute to predicting consumers’ willingness to pay (WTP) for organic and local honey. The ordinal regression was used to determine which factors influence the WTP for organic and local honey, and the findings show that the consumers were WTP more for organic honey than for local honey. Socio-economic characteristics of respondents and honey attributes affect consumers’ WTP. The higher monthly household income positively influences the WTP for organic honey, while on the other hand, the higher level of education has a positive influence on the WTP for local honey. The WTP for organic honey positively affected by the perceived importance of honey attributes, such as food safety and support for the local community. The frequency of the purchase of the local honey, the recommendations for the local honey purchase and the perceived importance of attributes, such as the care for the environment and nutritional properties, have a positive influence on the consumers’ WTP for local honey. From this, we can conclude that our understanding of all the factors that influence a consumer’s decision to allocate budget expenses for honey can help all stakeholders in creating an adequate pricing and promotional strategy for honey products.

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“…By 2012, it reached $63 billion globally, justifying the increasing interest of researchers in this field (Orboi, 2013). Specific attributes of organic products can significantly affect the purchasing behavior of consumers, and these are influenced by several factors: income level, price, customer age, product attributes, and purchasing motives such as perception, consumer motivation, consumer values, product quality, taste (Basha et al, 2015;Perić et al, 2017;Yadav and Pathak, 2016;Pearson, Henryks, and Moffitt, 2007), change in behavior (Hawkins and Mothersbaugh, 2009), product awareness (Asif et al, 2018), consumer habits (Çabuk et al, 2014;Stobbelaar et al, 2007, Denver et al, 2019, distribution channels, health benefits (Sheperd et al, 2005;Hemmerling et al, 2015),…”

Section: Introductionmentioning

confidence: 99%

Food for thought

Melović

Dabić

Rogić

et al. 2020

BFJ

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PurposeThis paper seeks to identify the factors that influence the perceptions and attitudes of young people in Montenegro toward organic products.Design/methodology/approachThe results of the research, obtained using the multivariate factor analysis, showed that the vast majority of young consumers identify organic food as healthy and natural and that its higher price is a significant barrier inhibiting their likelihood of purchasing it, along with inaccessibility and the limited options offered.FindingsThe data obtained provides valuable information for managers and decision-makers working in organic food production and sales in Montenegro – a country with the potential to develop in this field.Research limitations/implicationsThe study was carried out in the CEE transition country of Montenegro, with 300 young consumers. Further research is needed to validate the results through longitudinal study.Practical implicationsThe data obtained represents a meaningful contribution to the field of organic food production and sale in Montenegro (which is a country with a lot of potential in this area) and will assist managers and decision-makers in the field.Social implicationUnlike most research that has previously examined issues concerning organic production – such as its standardization, financing, environmental impact, and even its promotion – this paper provides a better understanding of the behavior of young consumers toward organic products in Montenegro by outlining their perceptions and attitudes toward this product category.Originality/valueThis research represents the first academic study of customers' attitudes and perceptions in this area, alongside the main factors affecting the young consumer's choice to purchase organic food in Montenegro.

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Consumers attitudes on organic food in Serbia and Croatia: A comparative analysis

Abstract: Summary

Cited by 15 publications

References 10 publications

Serbian Organic Food Consumer Research and Bioeconomy Development

Serbian Organic Food Consumer Research and Bioeconomy Development

Analysis of Consumers’ Willingness to Pay for Organic and Local Honey in Serbia

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