Consumers
					'
				 beliefs about firm’s CSR initiatives and their purchase behaviour

Abdeen, Afra; Rajah, Edwin; Gaur, Sanjaya Singh

doi:10.1108/mip-06-2014-0107

Cited by 48 publications

(76 citation statements)

References 53 publications

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“…Therefore, testing the significance of the beta coefficient, the test results show the p-value of 0.00 <0.05 (5% alpha), the null hypothesis is rejected and it was concluded statistical confidence level of 95% a positive influence of customer purchase behavior on customer loyalty. The previous study conducted by Abdeen, Rajah, & Gaur (2016) reveals that there is a positive influence between philanthropic beliefs with purchase behavior. The results of these studies are supported by the research of Bhattacharya & Sen (2003) regarding the concept of consumer-company identification theory.…”

Section: Resultsmentioning

confidence: 91%

“…Arli, Rundle-Thiele, & Lasmono (2015), explains that the company's behavior reflects the characteristics of an idea that became the standard for the consumer to itself. While research Abdeen, Rajah, & Gaur (2016) stated that the ethical aspects of companies have a significant impact on consumers. These investigations showed that consumers can be persuaded to change purchasing behavior through effective presentation of information on relevant and 110 Jurnal Manajemen dan Pemasaran Jasa Vol.…”

Section: Resultsmentioning

confidence: 99%

“…A previous study conducted by Abdeen, Rajah, & Gaur (2016), reveals that there is a positive influence between philanthropic beliefs with purchase behavior. The results of these studies supported Bhattacharya & Sen (2003) research regarding the concept of consumercompany identification theory.…”

Section: Development Of Hypothesesmentioning

confidence: 87%

“…The main reference is the research journal Abdeen, Rajah, & Gaur (2016) concerning consumers belief about Firm's CSR Initiatives and purchase behavior. If the previous study tested one variable of beliefs CSR which is derived from Carroll's fourdimensional CSR Pyramid (Carroll, 1991), economic, legal, ethical, and philanthropic beliefs and its influence on support intention and customer purchase behavior, this study examines two variables of philanthropic responsibility and ethical responsibility and its influence on customer purchase behavior and customer loyalty.…”

Section: Conceptual Frameworkmentioning

confidence: 99%

See 3 more Smart Citations

The Impacts of Philanthropy Responsibility and Ethical Responsibility Toward Customer Purchase Behavior and Customer Loyalty

Chrisjatmiko

Margareth

2018

manaj. pemasar. jasa.

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The purpose of this research is to analyze the impact of philanthropy responsibility and ethical responsibility towards customer purchase behavior and customer loyalty on fast food restaurants. The research was conducted by using quantitative research design and hypothetical testing to explore philanthropic responsibility, ethical responsibility, customer purchase behavior, and customer loyalty variables. Samples were taken from 186 respondents of employee population in Jakarta. Structural equation modeling was used in order to test the proposed hypotheses. Research result showed the positive and significant impact of philanthropic responsibility towards customer purchase behavior. On contrary, there was no positive ethical responsibility impact found towards customer purchase behavior. These findings are supported by the fact that the majority of consumers purchased fast food base on impulsive buying and not driven by the fast food restaurants ethically responsible behavior. However, the research does show a positive and significant impact of customer purchase behavior on customer loyalty. Further research recommendation should be taken from more respondents in a broader population area. Companies are suggested to approach a strategic and relevant caused-related marketing and caused promotions in relation to philanthropy responsibility to increase customer purchase behavior.

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Section: Resultsmentioning

confidence: 91%

Section: Resultsmentioning

confidence: 99%

Section: Development Of Hypothesesmentioning

confidence: 87%

Section: Conceptual Frameworkmentioning

confidence: 99%

See 2 more Smart Citations

The Impacts of Philanthropy Responsibility and Ethical Responsibility Toward Customer Purchase Behavior and Customer Loyalty

Chrisjatmiko

Margareth

2018

manaj. pemasar. jasa.

View full text Add to dashboard Cite

show abstract

“…There are a whole lot of studies supporting the impact of CSR on consumer behavior either directly or indirectly(Abdeen, Rajah, & Gaur, 2016; Amoroso & Roman, 2015; Lee & Lee, 2015; Lee & Shin, 2010; Sen & Bhattacharya, 2001; Wong pitch, Minakan, Powpaka, & Laohavichien, 2015). There are a whole lot of studies supporting the impact of CSR on consumer behavior either directly or indirectly(Abdeen, Rajah, & Gaur, 2016; Amoroso & Roman, 2015; Lee & Lee, 2015; Lee & Shin, 2010; Sen & Bhattacharya, 2001; Wong pitch, Minakan, Powpaka, & Laohavichien, 2015).…”

mentioning

confidence: 99%

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

Kumar

Saha

Goswami³

et al. 2018

Corp Soc Responsibility Env

238

190

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Corporate social responsibility (CSR) is a well-touted term in management disciplines that connects the business goals and societal values. CSR is used as a strategic approach that gives competitive differentiation through coagulation of both business and overarching societal goals. Organizations believe that goodwill created by CSR activities bestows the strategic competitive advantage and sustainable development.The objective of the study is to measure the impact of CSR activities on purchase intention either directly or indirectly; for this purpose, the study has administered a structured questionnaire and collected responses from Indian citizens purchasing products from FMCG companies topping the CSR spending list and used structural equation modeling to validate the results. The findings suggest that customers process CSR details unconsciously and may not remember the explicit detail, but they are more likely to include the brand in the consideration set evokedby positive attitudes trailing behind.

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Fair trade and consumer valuation: Purchase intentions in an emerging economy

2022

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In the scientific literature, there is little evidence of empirical research concerning the impact of fair trade (FT) on shopping behaviour (this is practically non-existent, if we consider studies in emerging economies. For this reason, the aim of this research is to analyse to what extent consumers value FT practices in the context of an emerging economy and how these affect their purchase intentions. For this purpose, partial least squares structural equation modelling (PLS-SEM) is used. The data are based on a sample of 409 consumers of an emerging economy (Peru). According to the results, the intention to purchase FT products by Peruvian consumers depends directly on the variables FT knowledge and attitude towards FT. Furthermore, the indirect influence on the purchase intention of the beliefs about FT variable is verified. On the other hand, the results obtained indicate that there are no differences between Peruvian women and men in terms of direct relations among model constructs. These results enable understanding consumer valuations of emerging economies concerning the responsible practices of firms. The study's findings have significant implications for the management of FT by public organisations and firms. There is evidence that consumers can start to value these FT policies, since they show a favourable disposition towards the consumption of products made or marketed with FT practices.

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Consumers ' beliefs about firm’s CSR initiatives and their purchase behaviour

Cited by 48 publications

References 53 publications

The Impacts of Philanthropy Responsibility and Ethical Responsibility Toward Customer Purchase Behavior and Customer Loyalty

The Impacts of Philanthropy Responsibility and Ethical Responsibility Toward Customer Purchase Behavior and Customer Loyalty

Consumer's response to CSR activities: Mediating role of brand image and brand attitude

Fair trade and consumer valuation: Purchase intentions in an emerging economy

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