Consumers' decisions in social commerce context: An empirical investigation

S-Commerce: An Empirical Analysis to Study the Consumers Buying Behavior

“…Therefore, managers with a solid understanding of the factors influencing trust and trust performance are better positioned to transform their ecommerce firms into trusted s-commerce firms. Chen &Shen(2015), examined the impact of social, psychological factors such as social influence, social identity, and social presence on the relationship quality of Facebook users. Revealed the social influence emerge from the different social interactions with others in their online group.…”

How to Increase Users' Social Commerce Engagement? A Technology Attractiveness Model

“…Second, social commerce is commercial activities supported by social media, and users conduct commercial transactions mainly with the support of shared product information and recommendation from their online friends. In contrast, traditional e-commerce is technical-supported commercial activities, and users improve their efficiency of online transactions primarily with the instrumental assistance in systems, such as search engine and preference-based recommender systems [2]. In this regard, different from traditional e-commerce that highlights the role of technology, users' social commerce engagement is of great importance to social commerce success.…”

“…In social commerce, users can explore shopping opportunities and make informed purchases by engaging in online social interactions with their friends [1,3]. Although prior research provides ample evidence for the high potential of social commerce in generating significant revenue [2], social commerce business managers still encounter obstacles when implementing social commerce in practice. First, consumers' intention to engage in social commerce is relatively low, and they have even shown their disgust with too much social commercial activities, such as advertising and sales promotions, that often appear on social networking platforms [4].…”

“…The effect of user engagement on social commerce can be seen in both commercial and social outcomes. On one hand, user engagement is believed to enhance commercial transactions by increasing traffic to social commercial sites, exploring new businesses opportunities, and maximizing the efficiency of marketing campaigns [3], which enables social commercial businesses to obtain a better position to predict market trends [2,3]. On the other hand, user engagement can also increase the reliability of business social interactions [3,13].…”

“…Therefore, some companies are starting to conduct commercial marketing activities in social networking sites (SNS) because online shoppers often make their purchase decisions based on the recommendations from their friends [1]. In this manner, the increasing popularity of SNS extends e-commerce to a new paradigm, called social commerce [2]. In social commerce, users can explore shopping opportunities and make informed purchases by engaging in online social interactions with their friends [1,3].…”