Consumers’ Issues and Concerns of Perceived Risk of Information Security in Online Framework. The Marketing Strategies

Tsiakis, Theodosios

doi:10.1016/j.sbspro.2012.09.216

Cited by 14 publications

(9 citation statements)

References 21 publications

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“…In that case, trade organizations have to emphasize consumers' information security and protection (Pinto, Santos, & Marques, 2009). Today internet shopping has to face security issues, like identity theft and fraud (Tsiakis, 2012). Hossain, Jamil, and Rahman (2018) found the most influential factors for consumers' online shopping decisions, such as security, personal hobby, payment method, appropriate pricing, privacy, social media, and reference groups.…”

Section: Security Factormentioning

confidence: 99%

Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence From Bangladesh

Neger¹,

Uddin²

2020

CBR

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The aim of the study was to investigate the factors affecting consumers' internet shopping behavior during the coronavirus disease (COVID-19) pandemic in Bangladesh. The study measured the influence of product factor, price factor, time saving factor, payment factor, security factor, administrative factor, and psychological factor on consumers' internet shopping behavior during the coronavirus disease (COVID-19) pandemic. The research collected data from May 10, 2020 to June 10, 2020 in personal interview by online survey method through a structured questionnaire with five-point Likert scales from 230 Bangladeshi online consumers. Non-probability sampling method was used. Data were analyzed using descriptive statistics analysis, reliability analysis, and multiple regression analysis. Results exhibited that all factors except price factor and security factor had a momentous and positive association with consumers' internet shopping behavior during the coronavirus disease (COVID-19) pandemic in Bangladesh. It has implications for e-marketing practicing firms regarding the real strategy of online shopping for Bangladeshi consumers during the coronavirus disease (COVID-19) pandemic in Bangladesh.

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Section: Security Factormentioning

confidence: 99%

Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence From Bangladesh

Neger¹,

Uddin²

2020

CBR

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“…Along with the price there are some other factors too, which may influence the consumer at online retail platform those are product variety surrounding security, promise fulfilment, confidence (Park, 2002;McCole, 2002;Gehrt Onzo, Fujita & Rajan, 2007) Dependability (Swan, Trawick, Rink & Roberts, 1988). Transactional safety (Tsiakis, 2012;Ray, Ow & Kim, 2011) creates the trust feeling within the potential online buyer. Convenience is also equally important like aforesaid factors that motivates the online buyer to select the online transaction (Constantinides, 2004).…”

Section: Tangible Economic Benefits and Intangible Components And Onlmentioning

confidence: 99%

An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

Bhattacharya¹,

Anand

2020

Malaysian Management Journal

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The Consumer buying criterion has reformed massively in this present digitized marketing environment. The growing importance & popularity of online buying is very much substantial and quite evident in India these days. This study attempts to investigate the relationships between brand trust, social linkages, brand awareness, online retail brand engagement and final brand selection & purchase intention. The current research also examined the linkages among brand trust, social linkages, brand awareness and online retail brand engagement and in creating the final brand selection & purchase intention relating to Indian online retail market. Data from 252 observations were analyzed using the structural equation modeling method. The outcome of this research paper shows how an effective online retail brand engagement environment can be created to boost the final brand selection & purchase intention in the Indian online market place.

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“…(Forsythe et al, 2006). However, internet has unlimited access for services and products accessible for most of the purchaser (Ko et al, 2004) and most of shoppers will perceive the risk when they purchase the product and goods in digital platform (Tsiakis, 2012). Customer often perceive higher risk in high technology shopping format, such as mail order, direct sales, mobile shopping and catalogue (Forsythe et al, 2006).…”

Section: Perceived Riskmentioning

confidence: 99%

“…In marketing and information technology, risk has already occurred for a long time (Zheng et al, 2012). Perceived risk is known as evaluation of doubt or lack of knowledge regarding the distribution of potential result and the uncontrollability of the result accomplishment (Tsiakis, 2012). According to Sorce et al (2005), there are two types of risk or issue that exist in online shopping.…”

Section: Perceived Riskmentioning

confidence: 99%

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The Risk Faced by Consumers in E-Retailing

Morad¹,

Raman²

2015

IJABM

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In global world, internet gives a big impact to the retailer, businessman and shops to run their business through online. Online shopping is convenient, save time and offer cheaper cost to the customer. By providing online store, many customers will faced multiple issues. The purpose of the study is to identify the risk faced by consumer in E-shopping. To identify the risk that customer might face in online retail

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Consumers’ Issues and Concerns of Perceived Risk of Information Security in Online Framework. The Marketing Strategies

Cited by 14 publications

References 21 publications

Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence From Bangladesh

Factors Affecting Consumers’ Internet Shopping Behavior During the COVID-19 Pandemic: Evidence From Bangladesh

An Empirical Study on the Factors Affecting Online Retail Brand Engagement and Purchase Intention

The Risk Faced by Consumers in E-Retailing

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