Consumers' perception on corporate social responsibility: Evidence from Vietnam

Abstract

The purpose of this research focuses on examining the consumers' perception towards corporate social responsibility (CSR) in a developing country via the case of Vietnam. This study was conducted by face-to-face interview, and the questionnaire was mailed directly to consumers who are living in the urban and rural areas in Vietnam. The findings of this research are to clarify consumers' perception of CSR issues in Vietnam based on four dimensions of the CSR definition by Carroll in 1991. Therefore, the results are useful for future researchers about CSR and consumers' perception in a developing country. Although, there have been some previous studies about consumers' perception in both developed and developing countries have been chosen. However, this study has applied Carroll's definition with other approach and compared it with other articles that aim to fill this knowledge gap in Vietnam because Vietnam can represent other developing countries nowadays; besides, those results allow enterprises to understand Vietnamese consumers' perception better.

The (in)congruence of measures of corporate social responsibility performance and stakeholder measures of corporate social responsibility reputation

“…By identifying the underlying structure of multidimensional CSR measures (both performance and reputational) our findings also elaborate Huang, Do, and Kumar's () recent study of Vietnamese consumers. They found that consumer CSR priorities were dependent upon a country's level of economic development and consumer location.…”

Using big data to evaluate corporate social responsibility and sustainable development practices

“…As a consequence, the concept of corporate social responsibility (CSR) appears. Although there is no consistency in the CSR concept (Huang, Do, & Kumar, 2019), CSR can be defined as the responsibility of enterprises for their impacts on society (The European Union Commission, 2011). In other words, to meet this responsibility, corporates need to involve their stakeholders to integrate economic, social, environmental, ethical human rights, and consumer concerns into their business operations and core strategy (Song & Jing, 2019).…”

CSR motivators of local firms in a developing country: a case study in Quang Ninh province, Vietnam

“…Carroll's (1991) CSR pyramid proposes four basic components of CSR in American firms. This framework has been used to examine different aspects of CSR and includes the stakeholders' perceptions of CSR by Dusuki and Yusof (2008), Huang et al (2019), and Smirnova (2012). Carroll's (1991) CSR pyramid has also been applied to studies in CSR orientation (Ehie, 2016), impacts of CSR on a firm's performance (Lee et al, 2013;Long, 2015), and CSR practices (Baden, 2016).…”