Consumers' perceptions: an analytical study of influence of consumer emotions and response

Kapoor, Avinash; Kulshrestha, Chinmaya

doi:10.1108/17505930910985134

Cited by 10 publications

(6 citation statements)

References 38 publications

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“…Further, the study conducted in Rasht during autumn and winter revealed that new product knowledge had an impact on impulse buying behaviour to create buying intention (Abbasi, 2017). Similarly, the customers' knowledge on products are critical factor for impulse buying behaviour as well as impulse buying intention (Harmancioglu et al, 2009;Kapoor & Kulshrestha, 2009).…”

Section: New Product Knowledgementioning

confidence: 99%

Impulse Buying Intention among Millennials in Malaysia

Baharuddin¹,

Musa²,

Selamat³

et al. 2022

IJARBSS

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Impulse buying behaviour plays an important role to boost sales volume of brick and mortar in the retail sector. However, with the advancement in technology, the behaviour of consumers in impulse buying has increased. As such, the popularity of using mobile as the medium of shopping devices and the shopping activities can be conducted in anytime and anywhere, thus, the technology triggers impulse buying activities beyond expectations. Therefore, the study aims to investigate factors influencing among millennials in Malaysia. The study proposes a conceptual model of factors influencing impulse purchase intention from the aspect of consumers characteristic (excitement), new product knowledge as well as perceived usefulness. Lastly, the study provides a fruitful insight to marketers as well as to retailers in understanding of impulse purchase intention among millennials by assessing the impact of consumer characteristics, web skills and social media community settings.

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Section: New Product Knowledgementioning

confidence: 99%

Impulse Buying Intention among Millennials in Malaysia

Baharuddin¹,

Musa²,

Selamat³

et al. 2022

IJARBSS

View full text Add to dashboard Cite

show abstract

“…Emotion is the mental state that arises from evaluating events or thoughts of oneself (Wong & Bagozzi, 2005). Emotion can be positive or negative, which affects the consumer decision-making process (Avinash & Chinmaya, 2009;Scheier & Carver, 1988). Positive emotions relevant to the store may also affect the impulsive buying process.…”

Section: Internal Stimuli and The Impact On Impulse Buyingmentioning

confidence: 99%

Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review

Sơn

NGA

Thuan

2021

HCMCOUJS - SOCIAL SCIENCES

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Corporate Social Responsibility (CSR) has been pervasively applied by organizations around the globe, especially in emerging countries, and Vietnam is a case. This study aims to extensively review the extant literature concerning CSR, impulse purchase, and their relationship. The methodology of this study is performed following the latest reviews from various credible academic sources to comprehend the relationship between CSR and impulse buying extensively. In addition, the study points out the research gap. Then, it discusses the results, the research limitations, and recommends possible directions for future studies that would greatly contribute to the scholarship of the fields.

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“…Buyers' behavior refers to the behaviors that consumers display in searching in formations for purchasing, using, evaluating, and disposing of products and services that they expect will satisfy their needs (Awale, 2017). In the context of Nepal, companies/firms are increasingly attempting to offer customers an experience of availability range, affordable cost, shopping conveniences, and ambience (Kapoor & Kulshrestha, 2009).…”

Section: Introductionmentioning

confidence: 99%

Determinants of consumer buying behavior towards Nepali products

Regmi¹

2022

J. Mgt Devt. Stud.

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This study has objected to locate the determinants affecting consumer buying behavior towards Nepalese industrial products in Nepal. Consumer Buying behavior is dependent variable and price fairness, accessibility, opinions, and status are the independents variables. The primary as well as secondary sources of data is used to reach the opinions of the respondents regarding price, availability, opinions, and position in Nepal. This study is based on respondents from particular area from Kathmandu Valley. To achieve the purpose of the study, structured questionnaires had been prepared. This study shows that price fairness is positively correlated to consumer buying behavior. It signifies the fair prices on Nepalese products leads to increase in consumer buying behavior. It indicates that higher the availability of Nepalese products, higher would be the consumer buying behavior. In addition to this, the study shows that status is positively related to consumer buying behavior. It indicates that an individual may have a very favorable decision toward purchasing Nepalese industrial products, if he/she believes that buying those products helps them to enhance their status to the society. The results also show that coefficients are positive for price fairness, availability, opinions, and prestige with consumer buying behavior. However, the coefficients are significant only for availability, opinions and prestige at 5 percent level of significance.

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Consumers' perceptions: an analytical study of influence of consumer emotions and response

Cited by 10 publications

References 38 publications

Impulse Buying Intention among Millennials in Malaysia

Impulse Buying Intention among Millennials in Malaysia

Corporate Social Responsibility (CSR) and the impacts on impulse buying behavior: A literature review

Determinants of consumer buying behavior towards Nepali products

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