Consumers’ perceptions, attitudes and behavioral intentions regarding the symbolic consumption of auspiciously named foods

Youn, Hyewon; Xu, Jing; Kim, Jong‐Hyeong

doi:10.1016/j.ijhm.2021.103024

Cited by 15 publications

(8 citation statements)

References 76 publications

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“…This is particularly relevant for individuals who prioritize leisure activities like travel and entertainment (Lee and Nam, 2019). While Veblen's terminology provides insights into conspicuous consumption, modern educated consumers often seek a higher quality of life characterized by the experiences they consume, rather than being defined by the objects they possess (Youn et al ., 2021).…”

Section: Theoretical Backgroundmentioning

confidence: 99%

Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice

Jin,

2024

BFJ

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PurposeThe primary objective of this study is to explore the nuanced interplay of conspicuous consumption, ethical label purchasing and the ensuing dynamics of civic virtue and cynicism within the luxury foodservice context.Design/methodology/approachGrounded in a theoretical understanding of solidarity within the context of product consumption, this research employs a two-pronged approach involving secondary data analysis and scenario-based experimental studies. The initial phase involves analyzing firm-level data from the Euromonitor database in 2019 and 2021. The main study employs a between-subjects experimental design with a cohort of 316 participants sourced from an online panel.FindingsThe results reveal a consistent pattern in the consumption of luxury foodservice and underscore a distinct upward trajectory in consumer demand for ethically labeled food. Notably, these findings underscore the moderating role of ethical label purchasing in the relationship between conspicuous consumption and consumers civic virtue. Additionally, ethical label purchasing moderates the impact of conspicuous consumption on consumer cynicism, both directly and indirectly through emotional solidarity related to both communal and equitable principles.Originality/valueThis study holds significance for both luxury food service researchers and market design practitioners. It provides valuable insights into how ethical labeling interacts with consumers conspicuous consumption, all facilitated by emotional solidarity.

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Section: Theoretical Backgroundmentioning

confidence: 99%

Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice

Jin,

2024

BFJ

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“…En particular, esta teoría considera que la intención comportamental es un aspecto principal en predecir la conducta del consumidor (Kang & Moreno, 2020) que de forma racional y ponderada utiliza la información a su alcance para tomar una decisión al respecto de una adquisición (Rodrigo et al, 2019). La TRA plantea que la intención de un consumidor de hacer la compra de un producto se fundamenta en dos variables esenciales: i) la actitud del comprador hacia el producto de compra (Youn et al, 2021), es decir, cuanto el consumidor piensa que el producto tiene un efecto positivo en su vida, y ii) las normas subjetivas (Fishbein & Ajzen, 1975), que se reflexionan en las opiniones acerca del producto de las personas que el consumidor considera importantes. Se puede concluir que la TRA es implementada para analizar las intenciones de compras no habituales que necesitan una reflexión crítica que para ser explorada requiere una evaluación de los planes cognitivos de las decisiones humanas (Guo et al, 2007;Han & Kim, 2010).…”

Section: Teoría De La Acción Razonada (Theory Of Reasoned Action)unclassified

Valores declarados y valores reales: discrepancias en el comportamiento de compra de productos orgánicos en el mercado ecuatoriano

Córdova Carpio,

Bonisoli,

Alay Arias

et al. 2023

Innovar

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Debido a su rol clave en el fortalecimiento de la sostenibilidad de los sistemas agrícolas, es necesario evaluar el comportamiento del consumidor en relación con los productos hortofrutícolas orgánicos. Por ende, el presente artículo tiene como objetivo analizar la influencia de los valores del consumidor en la intención de consumo orgánico aplicando el modelo de la teoría de acción razonada (tra) a la teoría de los valores del consumidor (tcv). Para el análisis de los resultados se utilizó la técnica de sem-pls. Los resultados indican que los clientes mantienen hacia el producto orgánico una postura alternante: si, por un lado, expresan su interés en la calidad del producto y el desinterés en el factor económico, por el otro, muestran un comportamiento menos abierto a los precios altos y menos sensible al aporte en calidad del producto orgánico. Esta discrepancia entre valores declarados y reales es un hallazgo clave en la comprensión del consumidor ecuatoriano frente al producto orgánico y es la base para ulteriores investigaciones dirigidas al análisis del consumo orgánico y a su eventual fortalecimiento.

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“…), insignificantly influences customers' behavioral intentions (Maio and Olson, 1995). Youn et al (2021) argued that customers' independent thought and actions, exploring new experiences and self-sufficiency motivations inevitably affect customers' intentions toward restaurants. Therefore, examining the relationship between self-direction value and behavioral intentions toward dining at Chinese restaurants is pertinent.…”

Section: Self-direction Value and Behavioral Intentionsmentioning

confidence: 99%

“…in services marketing. This is because self-direction value is closely related to customers' emotions and attitudes, which mainly form customers' intentions (Youn et al, 2021). Despite the importance, a limited effort was given to explore the mediating effect of self-direction value on behavioral intentions toward Chinese restaurants.…”

Section: Hedonic Utilitarian Conditional and Self-direction Valuementioning

confidence: 99%

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Perceived value and behavioral intentions toward dining at Chinese restaurants in Bangladesh: the role of self-direction value and price fairness

Hasan

2022

SAJM

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PurposeThis paper investigates the effect of perceived value (hedonic value, utilitarian value, and conditional value) on customers’ behavioral intentions toward dining at Chinese restaurants in Bangladesh. Moreover, this study examines the mediating effect of self-direction value and the moderating effect of price fairness on the association between perceived value and behavioral intentions.Design/methodology/approachThe proposed model was empirically tested by collecting 390 useable responses from full-table service restaurants in Bangladesh via personal interview. Data were analyzed by testing the measurement model, predictive relevance, effect size and structural model using SMART PLS 3.FindingsThe research findings suggest that hedonic, utilitarian and conditional values significantly influence customers’ behavioral intentions toward dining at Chinese restaurants. Moreover, self-direction value partially mediates, and price fairness strongly moderates the linkage between perceived value and behavioral intentions.Practical implicationsThis sfloattudy offers useful insights for managers who want to know the factors influencing behavioral intentions toward dining at Chinese restaurants. The findings also assist restaurant practitioners in knowing that customers' perceived value via self-direction value (personal value) and price fairness strongly predict behavioral intentions.Originality/valueTo the best of the author’s knowledge, this research is the first attempt to delve into customers' behavioral intentions toward dining at Chinese restaurants with the proposed model.

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Consumers’ perceptions, attitudes and behavioral intentions regarding the symbolic consumption of auspiciously named foods

Cited by 15 publications

References 76 publications

Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice

Ethical labels and conspicuous consumption: impact on civic virtue and cynicism in luxury foodservice

Valores declarados y valores reales: discrepancias en el comportamiento de compra de productos orgánicos en el mercado ecuatoriano

Perceived value and behavioral intentions toward dining at Chinese restaurants in Bangladesh: the role of self-direction value and price fairness

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