Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

Deng, Xinming; Xu, Yang

doi:10.1007/s10551-015-2742-x

Cited by 156 publications

(155 citation statements)

References 54 publications

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“…By confirming the research hypotheses, findings are also consistent with previous investigations that show the positive influence of CSR on consumers purchase intention and brand loyalty (Deng & Xu, 2017). Moreover, the empirical results of the study are in line with earlier analyses that highlight how the perceived corporate social responsibility has a significant and positive relationship with the work environment in terms of attraction and retention of higher quality employees (Greening & Turban, 2000), job satisfaction and organizational commitment (Asrar-ul-Haq, Kuchinke & Iqbal, 2017).…”

Section: Discussionsupporting

confidence: 90%

“Make” or “Buy” the Choice of Governance Modes for Corporate Social Responsibility Projects from a Stakeholder Management Perspective

Gangi¹,

D’Angelo²

2017

IBR

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The organization of corporate social responsibility (CSR) initiatives deals with a "make" or "buy" trade-off among in-house solutions instead of a partial (collaboration) or total (outsourcing) externalization of such activities. This article aims to advance the knowledge of the criteria underlying the governance modes of CSR. In particular, integrating the organizational economics with the insights provided by the stakeholder management, the study deepens the reasons why primary stakeholders, such as human resources (HR) and customers, may affect the choice to internalize the governance of CSR projects. Findings are consistent with the theoretical framework. In fact, internal solutions are more likely for CSR initiatives addressed to HR and customers. Given the direct linkage of these stakeholders with the achievement of the company's mission, results corroborate the concept of closeness of CSR actions with respect to the firm's core business as driver of in-house projects.

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Section: Discussionsupporting

confidence: 90%

“Make” or “Buy” the Choice of Governance Modes for Corporate Social Responsibility Projects from a Stakeholder Management Perspective

Gangi¹,

D’Angelo²

2017

IBR

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“…The consumers get the knowledge and awareness of the brands and not of the company. An example of the company, such as the Nice Company in China [10]. The company deals will enable a lot of staff including the washing detergents and body lotions.…”

Section: Resultsmentioning

confidence: 99%

The Value of Consumer Goods Brands in Industrial Markets

Elgebali¹

2017

JBMS

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Little facts are known about the value of consumer goods brands in the industrial market. Theories have tried explaining the value associated with the of consumer brand equity. The research paper is aimed at exploring whether the consumer goods brands have more equity that the exclusively professional brands. The experiment is tested among 211 sample respondents in the industrial market in Egypt. The study will evaluate the diverse consumers' opinion on the topic of research. The report also provides the methodology of the data collection and the analysis. An evaluation will be given to show the reliability of the method chosen for data collection. A brief literature review will be associated with the research to give the guideline and boundaries of the research. The results for the synthesized data will be carefully stated into detailed perspective. This will allow readers to comprehend effectively the content of the research. Lastly, a conclusion will be given on the same to show the overall stand of the research findings and how they are of importance to learners.

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“…This implies that consumers are not socially responsible. In reality, there usually exist some socially responsible consumers [50,51]. Thus, it is worth extending our model to capture this consumer heterogeneity in terms of CSR preference.…”

Section: Discussionmentioning

confidence: 99%

Signaling Product Quality Information in Supply Chains via Corporate Social Responsibility Choices

Xiao

et al. 2017

Sustainability

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This study focuses on how an upstream supplier signals the private information of its product quality with corporate social responsibility (CSR) choices to a downstream retailer and uninformed consumers in the final market. We build a signaling model to: capture the strategic interactions among the supplier, the retailer, and the final consumers in the supply chain; characterize completely the set of all separating perfect Bayesian equilibriums (PBEs); and finally, select a unique equilibrium that satisfies the intuitive criterion for exploring some comparative statics. The equilibrium results show that under some technical conditions: (1) a set of moderate levels of CSR conduct signal the upstream supplier's high quality in the sense of separating PBEs; (2) the unique separating PBE satisfying the intuitive criterion is the one with the lowest CSR level that separates a high-quality supplier from a low-quality supplier; (3) the lowest CSR level decreases in the proportion of informed consumers and the low-quality supplier's marginal CSR cost, but is independent of the high-quality supplier's marginal CSR cost; (4) the profits of the high-quality supplier increase in proportion to the number of informed consumers and the low-quality supplier's marginal cost CSR, but decrease in proportion to the high-quality supplier's marginal CSR cost. Managerial insights are also discussed.

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Consumers’ Responses to Corporate Social Responsibility Initiatives: The Mediating Role of Consumer–Company Identification

Cited by 156 publications

References 54 publications

“Make” or “Buy” the Choice of Governance Modes for Corporate Social Responsibility Projects from a Stakeholder Management Perspective

“Make” or “Buy” the Choice of Governance Modes for Corporate Social Responsibility Projects from a Stakeholder Management Perspective

The Value of Consumer Goods Brands in Industrial Markets

Signaling Product Quality Information in Supply Chains via Corporate Social Responsibility Choices

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