Consumers’ willingness to buy functional foods. The influence of carrier, benefit and trust

Siegrist, Michael; Stampfli, Nathalie; Kastenholz, Hans

doi:10.1016/j.appet.2008.04.003

Cited by 234 publications

(209 citation statements)

References 19 publications

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“…This implies that health claims may not play as vital a role in influencing purchasing decisions as taste (5)(6)(7)(8)(9) , brand and price (10) , attractiveness of the product (3,11) and packaging (8) . Furthermore, the study by Ares et al (10) found that the brand name had the greatest impact on buying food with health claims.…”

Section: Other Product Attributesmentioning

confidence: 99%

“…yoghurt or bread (11,(13)(14)(15)(16) . Dutch (13) consumers reported health claims to be most attractive on yoghurt and brown bread and least attractive on meat replacer and chewing gum.…”

Section: Food/drink Categorymentioning

confidence: 99%

“…Some also view claims as a legitimate educational tool that will have a positive impact on consumer behaviour and nutrition awareness and as such contribute to public health (4) . However, taste (5)(6)(7)(8)(9) , brand and price (10) , attractiveness of the product (3,11) and packaging (8) seem to be more important than health claims in influencing purchasing decisions.…”

mentioning

confidence: 99%

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European consumers and health claims: attitudes, understanding and purchasing behaviour

et al. 2012

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Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product–claim combinations, with ambiguous findings apart from consumers’ self-reported generic interest in health claims. There are clear indications that consumer responses differ substantially according to the nature of carrier product, the type of health claim, functional ingredient used or a combination of these components. Health claims tend to be perceived more positively when linked to a product with an overall positive health image, whereas some studies demonstrate higher perceived credibility of products with general health claims (e.g. omega-3 and brain development) compared to disease risk reduction claims (e.g. bioactive peptides to reduce risk of heart disease), others report the opposite. Inconsistent evidence also exists on the correlation between having a positive attitude towards products with health claims and purchase intentions. Familiarity with the functional ingredient and/or its claimed health effect seems to result in a more favourable evaluation. Better nutritional knowledge, however, does not automatically lead to a positive attitude towards products carrying health messages. Legislation in the European Union requires that the claim is understood by the average consumer. As most studies on consumers’ understanding of health claims are based on subjective understanding, this remains an area for more investigation.

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Section: Other Product Attributesmentioning

confidence: 99%

“…yoghurt or bread (11,(13)(14)(15)(16) . Dutch (13) consumers reported health claims to be most attractive on yoghurt and brown bread and least attractive on meat replacer and chewing gum.…”

Section: Food/drink Categorymentioning

confidence: 99%

mentioning

confidence: 99%

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European consumers and health claims: attitudes, understanding and purchasing behaviour

et al. 2012

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“…In general, consumers see products that are intrinsically healthy, such as yoghurt, cereals, bread and juice, as credible carriers of functional messages (2) . Traditionally these sorts of statements were found on food groups such as yoghurts or breakfast cereals, primarily because they are considered inherently healthy (3) . In recent times, however, the existence of nutrition and health claims on packs has been spread across a much wider range of food groups.…”

mentioning

confidence: 99%

A study of nutrition and health claims – a snapshot of what’s on the Irish market

Lalor

Kennedy

Flynn

et al. 2009

Public Health Nutr.

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Objective: To examine the use of nutrition and health claims on packaged foods commonly eaten in Ireland. Design: An assessment of the labels of packaged food products that are commonly eaten in Ireland to determine the level of use of nutrition and health claims. Where present, the exact text of the claims as observed was recorded for seventeen different food categories and the claims categorised in accordance with EU Regulation 1924/2006 on nutrition and health claims made on foods. Setting: Four retailers in Dublin, Ireland.

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“…The manufacturing of foods that provide additional health benefits to the consumer is an aspect of increasing interest for the modern society (Siegrist et al, 2008). Additionally, consumers in our days demand minimally processed food for maximum nutrient retention, without the addition of chemical preservatives while on the other hand the foods need to be safe, with prolonged shelf-life and easy to use (Gould, 1996).…”

Section: Introductionmentioning

confidence: 99%

Food ingredients from the marine environment. Marine biotechnology meets food science and technology

Boziaris

2014

Front. Mar. Sci.

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Marine environment affords a plethora of bioactive compounds with unique properties and remarkable potential for biotechnological applications. A lot of those compounds can be used by the food industry as natural preservatives, pigments, stabilizers, gelling agents, and others, while others exhibit beneficial effects and can be used as functional food ingredients, nutraceuticals, dietary supplements and prebiotics. Interdisciplinary approach is required to increase our knowledge, explore the potential of marine environment and produce value-added food for all.

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Consumers’ willingness to buy functional foods. The influence of carrier, benefit and trust

Cited by 234 publications

References 19 publications

European consumers and health claims: attitudes, understanding and purchasing behaviour

European consumers and health claims: attitudes, understanding and purchasing behaviour

A study of nutrition and health claims – a snapshot of what’s on the Irish market

Food ingredients from the marine environment. Marine biotechnology meets food science and technology

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