Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand

Wongprawmas, Rungsaran; Canavari, Maurizio

doi:10.1016/j.foodpol.2017.03.004

Cited by 110 publications

(102 citation statements)

References 47 publications

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“…Therefore, private food businesses could consider using food safety and quality standards and the related certification labels to sign consumers that products are safer than the products commonly available on the market. This strategy could allow them to increase their reputation and develop trusted brands or collective labels, which can in turn become important tools to differentiate products as much as to enhance the competitiveness in the high-value market (Henson and Reardon, 2005;Roosen, 2003;Wongprawmas and Canavari, 2017).…”

Section: Discussionmentioning

confidence: 99%

Attitudes and preferences of Kosovar consumers towards quality and origin of meat

Wongprawmas¹,

Canavari²,

Imami³

et al. 2018

Stud. Agr. Econ.

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Attitudes and preferences of Kosovar consumers towards quality and origin of meat Quality and safety are important attributes for consumers in developed and transitional countries such as Kosovo. This study aims to examine Kosovar consumers' characteristics, attitude and preferences towards meat as well as to provide meat consumer profiling using a descriptive analysis together with the Food-Related Lifestyle approach. We drew a sample of 300 Kosovar consumers by means of intercept sampling in Prishtina, Prizren and Gjilan. Results suggest that Kosovar consumers perceive country of origin (COO), especially domestic origin, as an indicator of quality and safety for meat. Two consumer profiles were identified through segmentation analysis: conservative and innovative food consumers. The innovative food consumer is the most interesting target segment for Kosovar meat. There is potentially a market for meat products bearing food safety and origin labels. Therefore, private operators could consider the use of safety certification labels to signal to consumers that their products are safer than common products. The paper concludes by discussing the implications of our findings for businesses and policy makers regarding domestic meat promotion strategies.

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Section: Discussionmentioning

confidence: 99%

Attitudes and preferences of Kosovar consumers towards quality and origin of meat

Wongprawmas¹,

Canavari²,

Imami³

et al. 2018

Stud. Agr. Econ.

Self Cite

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“…By using a random utility model, a discrete choice method is developed to empirically estimate consumer willingness to pay for different attributes of locally grown coffee. Recently, the discrete choice method has been widely used to measure the monetary value of non-market goods [35][36][37]. Random utility models are used in the discrete choice method to explore consumer preferences.…”

Section: Theoretical Basis Of the Choice Methodsmentioning

confidence: 99%

Consumer Preferences of Locally Grown Specialty Crop: The Case of Taiwan Coffee

2018

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The role of retailers in the local coffee niche market is to add value with unique characteristics such as creativity, cultural identity, and innovation in order to differentiate their products. Producers/retailers can provide customized services for special products according to different consumer preferences and needs. They can gain the trust and loyalty of consumers in this way. This study aims to understand consumer assessments of the different attributes of local specialty coffee provided by coffee retailers in order to help them develop strategies for increased sales in the niche market. Regarding internal quality, atypically, as the empirical results of conjoint analysis has shown, Taiwanese consumers do not prefer the attributes of coffee such as extra aroma and strong acidic taste. Therefore, they are not willing to pay the premium for these attributes. With regards to external quality, consumers prefer the attributes of specialty café style and product featured packaging.

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“…Several factors, including quality and safety certification, green supplier evaluation and selection, marketing channel management, and government regulation, can influence the quality behavior of participants in the agri-food supply chain [28][29][30][31]. In a two-echelon decision-making model consisting of a loss-averse farmer and a loss-neutral company, Fu et al [32] found that a high guaranteed price decided by the company can reduce the losses of farmers caused by price uncertainty; however, such pricing may breed laziness among the farmers in sustainable agricultural practice and reduce their activeness in supplying agri-foods.…”

Section: Relevant Literature Reviewmentioning

confidence: 99%

Quality Decision-Making Behavior of Bodies Participating in the Agri-Foods E-Supply Chain

Panqian

2020

Sustainability

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The quality of agri-foods in e-supply chains confronts more threats than that in the traditional agri-food supply chain. However, most of the existing studies focusing on the quality problems of fresh agri-products are mainly cases studies and statistical analyses, and they do not take into account the farmers’ willingness to comply with safe agri-food supply procedures. To solve the supply quality problems of fresh agri-foods and help participators make a better choice, the decision-making behavior on the supply quality of agri-foods in the e-supply chain was deeply studied in this paper using game theory. Some factors related to the decision behavior of the supply chain were analyzed, including the supervision intension of the government, the rights protection consciousness of consumers, and the intensity of punishment for poor-quality agri-foods. These factors have an important influence on the farmers’ willingness to provide high-quality products and e-business’ probability of inspection. Compared with three different decision models of agri-food e-supply chains, the results show that the decentralized decision model is better than the centralized model from the view of quality protection. The behavior of members of the supply chain is as follows: the farmers’ willingness to supply high-quality agri-foods increases with the increase in the consumers’ consciousness of their rights and the government’s supervision intensity. The “experience deviation” phenomenon also occurs when a new e-business makes a decision about its quality inspection behavior in this e-supply chain where the quality information is traceable. As such, e-business enterprises should reduce their quality inspection behavior based on the increase in the government’s supervision intensity. This happens to be opposite to the traditional experience where quality information is not traceable. This study not only extends the research framework of the novel electronic supply chain, but also provides a certain reference for the subsequent research and e-business practices of fresh produce in developing countries.

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Consumers’ willingness-to-pay for food safety labels in an emerging market: The case of fresh produce in Thailand

Cited by 110 publications

References 47 publications

Attitudes and preferences of Kosovar consumers towards quality and origin of meat

Attitudes and preferences of Kosovar consumers towards quality and origin of meat

Consumer Preferences of Locally Grown Specialty Crop: The Case of Taiwan Coffee

Quality Decision-Making Behavior of Bodies Participating in the Agri-Foods E-Supply Chain

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