2017
DOI: 10.1016/j.jef.2017.02.005
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Consumption intention toward ethnic food: determinants of Dayak food choice by Malaysians

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Cited by 68 publications
(75 citation statements)
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References 19 publications
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“…According to Jang (2017) there are five motivational factors for UK costumers' to visit Asian ethnic restaurants; novelty, learning and culture, general restaurant attributes, sensory appeal, health concern, change and escape. Moreover, consuming ethnic food provides consumers not only adventure but also emotional mobility (Ting, 2017).…”
Section: Introductionmentioning
confidence: 99%
See 1 more Smart Citation
“…According to Jang (2017) there are five motivational factors for UK costumers' to visit Asian ethnic restaurants; novelty, learning and culture, general restaurant attributes, sensory appeal, health concern, change and escape. Moreover, consuming ethnic food provides consumers not only adventure but also emotional mobility (Ting, 2017).…”
Section: Introductionmentioning
confidence: 99%
“…Taiwanese and Malaysian consumers have assessed that the most important motives for selecting ethnic food is their perception of whether the ethnic food is "healthy", more precisely the ingredients, nutritional value and convenience of preparing/consuming such food (Prescott et al, 2002). Ting et al (2017) found that health consideration and sensory appeal have a positive effect on the Malaysians intention to consume ethnic (Dayak) food.…”
Section: Introductionmentioning
confidence: 99%
“…The second research question sought to identify the motivational factors that drive visitors to choose an agritourism facility destination. The principal motivations that drive visitors to spend a period of their vacation in Tuscan agritourism facilities, in accordance with Ting et al (2017), are varied. On average, the most important motivational factors that drive the different typologies of visitor, excluding those who did not specify their motivation, can be summarized thus: Relaxation (6.57), children welcome (5.82), artistic culture (2.63), short stays (1.80), great food/wine (1.40), and fun (1.25).…”
Section: Resultsmentioning
confidence: 99%
“…Ethnic food has a unique identity including Riau Malay food and has an appeal that assimilates to culture through past experience. Currently, consuming ethnic food is not just to preserve it but to provide and reinforce happiness to past memories that effectively increase emotional effective [46]. Even today, some ethnic food leads to a commodity product that continues to develop in the food industry because of diverse ethnicity.…”
Section: The Authenticity and Commodification Of Traditional Riau Malmentioning
confidence: 99%