“…The use of breastmilk substitutes (BMS) is highly prevalent, with over one‐third of breastfed infants under 6 months fed BMS (BPS, BKKBN, Kemenkes, & ICF International, 2013). Complementary foods are often introduced too early (BPS, BKKBN, Kemenkes, & ICF International, ; Muslimatun & Wiradnyani, ), and a number of studies have documented micronutrient deficiencies among children in the complementary feeding period (Diana et al, ; Fahmida & Santika, ; Muslimatun & Wiradnyani, ; Santika, Februhartanty, & Ariawan, ). There is also growing evidence that commercial snack foods, with high levels of salt, sugar and fat, are becoming increasingly common in diets of infants and young Indonesian children (Green et al, ; Imanningsih, Jahari, Permaesih, Chan, & Amarra, ; Purwestri et al, ; Sekiyama, Roosita, & Ohtsuka, ; White et al, ), potentially displacing breastmilk and other nutrient‐rich foods (Pries et al, ).…”