Consumption Trends During the COVID-19 Crisis: How Awe, Coping, and Social Norms Drive Utilitarian Purchases

Yang, Yikai; Ou, Li; Peng, Xixian; Wang, Lei

doi:10.3389/fpsyg.2020.588580

Cited by 44 publications

(45 citation statements)

References 51 publications

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“…Another contributing aspect is the connection between social norm and perceived scarcity. Previous literature have identified social norms as behaviours adopted during the COVID-19 crisis and focused on social norm compliance such as purchasing of masks or hand sanitisers ( Yang et al, 2020 ). This study instead suggests that under the Emergent Norm theory, a modification of a social norm can alter one's perception of scarcity.…”

Section: Implicationmentioning

confidence: 99%

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Yuen

Tan

Wong

et al. 2022

Journal of Retailing and Consumer Services

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Panic buying behaviour is inherently undesirable due to its detrimental impact on community's resources and disruptions to supply chain systems. The prevailing COVID-19 pandemic has seen a resurgence of this phenomenon across the world, leaving supermarkets in stockout situations. While panic buying is largely reasoned as a psychological reaction to an extreme event, it is also a socially relevant behaviour as our perception of a crisis can be shaped by our observations and interactions within the society. The social determinants of panic buying behaviour, particularly on how these factors heighten one's perception of scarcity, and trigger panic buying behaviour, are studied. A theoretical model is developed to explain panic buying behaviour in a social context by synthesizing various social and behavioural theories, and the inter-relationship among the latent constructs is analysed using the structural equation modelling approach. Accordingly, an online survey was administered and analysis of the data confirmed that non-coercive social influence, social norm and observational learning directly influence one's perception of scarcity. Additionally, perceived scarcity can motivate panic buying behaviour directly or indirectly through feelings of anticipated regret. This study has contributed to the limited literature on panic buying. Understanding the underlying mechanisms of panic buying will aid policymakers and businesses in developing intervention or support strategies to cope with such behaviour.

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Section: Implicationmentioning

confidence: 99%

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Yuen

Tan

Wong

et al. 2022

Journal of Retailing and Consumer Services

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show abstract

“…In addition, people are more likely to follow others' attitudes and behaviours when exposed to risk events such as SARS [72,73]. Notably, the recent study from Yang et al [74] found that the pandemic has led people to be more willing to obey social norms, and follow collective behaviours in the consumption trends during the COVID-19 crisis. Therefore, the IOC should be positively associated with consumers' subjective norms.…”

Section: The Impact Of Covid-19mentioning

confidence: 99%

Exploring Chinese Consumers’ Online Purchase Intentions toward Certified Food Products during the COVID-19 Pandemic

Tian

Ploeger

2021

Foods

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The outbreak of COVID-19 has significantly increased consumers’ demands for online groceries, as well as healthy, safe, and better-quality food products. In China, certified food products are commonly perceived as safe and good-quality products. Therefore, this study investigated potential factors that influenced Chinese consumers’ online shopping intentions toward certified food during the COVID-19 crisis. An integrated model was proposed by combining the technology acceptance model (TAM) and the theory of planned behaviour (TPB) with the impact of COVID-19 (IOC). The empirical results of structural equation modelling analysis with 491 usable responses revealed that the proposed model showed a good model fit and satisfactory explanatory power (R2 = 53%) regarding consumers’ certified online food shopping intentions during the pandemic. The path analysis demonstrated that attitude, perceived behavioural control, perceived usefulness (PU), and IOC significantly affected consumers’ online purchase intentions of certified food. PU and perceived ease of use (PEOU) were important drivers of attitudes, and PEOU significantly influenced PU. Moreover, the IOC was significantly related to most factors, except subjective norms. These findings can be useful for detecting changes in consumer behaviour, and providing suitable strategic implications for stakeholders in the Chinese certified food sector during the current and post-pandemic eras.

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“…Multiple studies also emphasize the idiosyncratic nature of uncertainty shocks (pandemics, natural disasters, mass shootings, etc.) and ways in which they affect stability-seeking consumption behaviour (Minton & Cabano, 2021;Yang et al, 2020).…”

Section: Literature Reviewmentioning

confidence: 99%

Uncertainty shocks and monetary policy: evidence from the troika of China's economy

Shen

et al. 2021

Economic Research-Ekonomska Istraživanja

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Growth in China's economy is driven by the troika: consumption, investment and export. This paper examines the effect of uncertain events such as the global financial crisis in 2008, and the COVID-19 pandemic on the troika. Based on the construction of a new uncertainty index of China's economy, the relationship between uncertainty and growth in the troika is examined by using a TVP-VAR model. Results show that fluctuations in the uncertainty index during the COVID-19 epidemic had the greatest negative impact on consumption and investment at a magnitude of À0.27, notably greater than that during the period of the global financial crisis. The negative impact on export reached À0.73, smaller than that during the global financial crisis. Against a backdrop of the novel coronavirus epidemic, it is also found that expansionary monetary policies can have a relatively large impact on investment and export, reaching 1.75 and 1.57 respectively, while short-term impact on consumption is relatively weak, averaging at 0.51.

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Consumption Trends During the COVID-19 Crisis: How Awe, Coping, and Social Norms Drive Utilitarian Purchases

Cited by 44 publications

References 51 publications

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Social determinants of panic buying behaviour amidst COVID-19 pandemic: The role of perceived scarcity and anticipated regret

Exploring Chinese Consumers’ Online Purchase Intentions toward Certified Food Products during the COVID-19 Pandemic

Uncertainty shocks and monetary policy: evidence from the troika of China's economy

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