2019
DOI: 10.1111/mcn.12905
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Content analysis of media coverage of breastfeeding in Mexico

Abstract: Media can be a powerful communication tool to promote breastfeeding programs, influence mother's breastfeeding behaviour, and generate support among stakeholders for breastfeeding. Yet, there is little information on how media coverage influences a country's breastfeeding enabling environment. This study addressed this gap by conducting a retrospective content analysis of documents published between January 1, 2017 and January 1, 2018 to analyse the media coverage related to breastfeeding in Mexico. Content an… Show more

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Cited by 9 publications
(17 citation statements)
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“…The resulting data from the survey was conducted following (with slight deviations) Ferré-Eguiluz et al [21] approach to content analysis [21]. The approach is best described as e-content analysis due to the nature of the data collected and used.…”
Section: E-content (Data) Analysismentioning
confidence: 99%
See 1 more Smart Citation
“…The resulting data from the survey was conducted following (with slight deviations) Ferré-Eguiluz et al [21] approach to content analysis [21]. The approach is best described as e-content analysis due to the nature of the data collected and used.…”
Section: E-content (Data) Analysismentioning
confidence: 99%
“…The approach is best described as e-content analysis due to the nature of the data collected and used. Ferré-Eguiluz et al [21] considered broad "media coverage" in their research, but this study considered only internet-based social media coverage. Also, Ferré-Eguiluz et al [21] media document used "any newspaper coverage (including journal or magazine articles, reports, and editorials) and radio coverage (including audio of radio news, programs, and interviews).…”
Section: E-content (Data) Analysismentioning
confidence: 99%
“…The use of SWOT analyses in the pediatric field is also not new. Recent applications include assessing parents’ preferences for improving parental collaboration and compliance with post-discharge health promotion services for preterm born children less than 1250 g at birth [ 15 ], as well as assessing reorganization of service delivery in pediatric rehabilitation [ 16 ], evaluating the contribution of the media to the promotion of breastfeeding in Mexico [ 17 ]; and identifying hearing impairments among children in Italy [ 18 ].…”
Section: Introductionmentioning
confidence: 99%
“…Examples of positive and negative sentiment classi cation for breastfeeding promotionAdditionally, an analysis was conducted to identify strengths, weaknesses, opportunities, and threats (SWOT) for breastfeeding promotion, with the aim of generating information that can be used to identify actions for improving breastfeeding promotion in Mexico during the COVID-19 pandemic(42), but this time focusing on the available information about breastfeeding related to the COVID-19 pandemic. The operational de nitions for each category of the SWOT analysis and illustrative examples are presented in Table2.…”
mentioning
confidence: 99%
“…The COVID-19 pandemic projected to have collateral effects on health, not directly associated to the virus transmission, such as reduction in breastfeeding rates, delay in diagnoses, and mental health issues *Adapted from Ferré-Eguiluz et al(42) …”
mentioning
confidence: 99%