2012
DOI: 10.2753/mis0742-1222290203
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Content Contribution for Revenue Sharing and Reputation in Social Media: A Dynamic Structural Model

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Cited by 189 publications
(91 citation statements)
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“…Answers, and find that artefacts like incentives, membership tenure, and habit or past behaviour hugely influence active online participation. Tang et al (2012) examine the concept of incentives on social media, particularly YouTube, for content contribution and find that a user is driven to contribute on social media based on their desire for revenue sharing, exposure, and reputation. Zhang and Wang (2012) use economic and social role theories in a Wikipedia context to show that in a collaborative network, the editor determines the total contribution towards collaborative work.…”
Section: Social Media and Participation In Online Communitiesmentioning
confidence: 99%
See 1 more Smart Citation
“…Answers, and find that artefacts like incentives, membership tenure, and habit or past behaviour hugely influence active online participation. Tang et al (2012) examine the concept of incentives on social media, particularly YouTube, for content contribution and find that a user is driven to contribute on social media based on their desire for revenue sharing, exposure, and reputation. Zhang and Wang (2012) use economic and social role theories in a Wikipedia context to show that in a collaborative network, the editor determines the total contribution towards collaborative work.…”
Section: Social Media and Participation In Online Communitiesmentioning
confidence: 99%
“…Bharati et al (2014;p258) refer to social media as a technology Bnot focussed on transactions but on collaboration and communication across groups both inside and outside the firm.^Lastly, Tang et al (2012;p44) also identify social media as user-generated media, which is a source of Bonline information created, initiated, circulated, and used by consumers intent on educating each other about products, brands, services, personalities, and issues. ll of the aforementioned descriptions clearly regard social media as communication tools supported by internet-based technologies for dissemination of information. Most of them acknowledge the high concentration of user generated content across such platforms.…”
Section: How Is Social Media Defined In the Is Literature?mentioning
confidence: 99%
“…Monetary incentive has been identified by prior studies as one of the most important motivations to promote effort and performance, along with intrinsic motivation and image motivation (e.g., Benabou and Tirole 2003, Tang et al 2012, Toubia and Stephen 2013, to name a few). Although economic theories suggest that an increase in financial rewards provided by an activity can improve the effort and performance of participants, some studies (e.g., Deci et al 1999, Gneezy andRustichini 2000) show that contingent rewards can also be counterproductive, especially in the long run.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Social Media is being utilized by all kinds of individuals and organizations. For individuals, the benefits of using social media have not only been for building basic social networks but also into building their own name and creating career possibilities and monetary profits (Tang et al 2012). For business organizations, the benefits of utilizing social media make it easier for entrepreneurs to approach their customer and create a many possibilities to market their business to the online community.…”
Section: Introductionmentioning
confidence: 99%