Content Management and the Separation of Presentation and Content

Clark, Dave

doi:10.1080/10572250701588624

Cited by 56 publications

(28 citation statements)

References 6 publications

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“…A complete separation of presentation is not possible and not even desired since that will consist in having content as a continuous block of text. The limits of separation should extend as far as they do not alter the logical structure of the content object [24]. Single source / multiple publishing formats allows content to be reconfigurable, to be able to add new presentation models to it with no alteration to the content object or document.…”

Section: A Requirements Analysismentioning

confidence: 99%

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On Supporting Creative Interaction in Collaborative Systems: A Content Oriented Approach

Podean

Benţa

Costin

2011

2011 IEEE 13th Conference on Commerce and Enterprise Computing

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The term collaboration is often used to refer to cooperation, resulting thus in a large number of implementations that handle partially the requirements for such a system. This paper will review the components that are a must and define a model for a collaborative system. Instruments like project and risk management are either partially or at all taken in consideration in todays collaborative systems. On the other hand, content management is viewed in term of webcontent management or at most enterprise content management when a great emphasis should be on more intelligent content and its ways to be managed. This study evaluates the design of a collaborative system in a very adaptive and evolution enabled manner and focuses also on restructuring how content is regarded and managed by providing a model that emulates our view.

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Section: A Requirements Analysismentioning

confidence: 99%

“…The separation of content from presentation enables a loosed coupling between the two component that allows them to be altered independently of one another [24], [25]. A complete separation of presentation is not possible and not even desired since that will consist in having content as a continuous block of text.…”

Section: A Requirements Analysismentioning

confidence: 99%

On Supporting Creative Interaction in Collaborative Systems: A Content Oriented Approach

Podean

Benţa

Costin

2011

2011 IEEE 13th Conference on Commerce and Enterprise Computing

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“…Even though scholars from public relations (Hallahan, 2014;Macnamara, 2014a;, marketing communication (Didner, 2015;Pelsmacker & Neijens, 2012;Scott, 2013;Wouters & Pelsmacker, 2011), and content management (Andersen, 2014a;Batova & Clark, 2015;Clark, 2007;Hart-Davidson, 2010;Rockley & Cooper, 2012) concentrate on describing these phenomena, it is important to note the absence of published research on content strategy, content marketing, and other concepts such as brand journalism and native advertising (see Table 2). Both Macnamara (2014b) and Hallahan (2014) provide an overview of different instruments used for content strategies, which are responsible for blurring the boundaries between editorial media content, advertising, and publicity/media relations particularly visible in transaction media enterprises (Altmeppen, 2015;Macnamara, 2014b, p. 210).…”

Section: New Concepts Of Content Creation and Deliverymentioning

confidence: 99%

The dawn of a new golden age for media relations?

Zerfaß

Verčič

Wiesenberg

2016

Public Relations Review

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“…More recently, it has been discussed extensively in the literature on content management systems [1], [17]; [18]; [49]; [60]; [32]. As Swarts [83] and Slattery [71] argue, verbatim reuse may appear arhetorical and acontextual, but still involves rhetorical choices; it involves borrowing the authority of the original authors, using it to "shape the uptake of the content they are used to deliver" ( [83], p.149).…”

Section: Research On Document Cycling and Reuse In Professional Commumentioning

confidence: 99%

Remaking the Pitch: Reuse Strategies in Entrepreneurs’ Pitch Decks

Spinuzzi

Nelson

Thomson

et al. 2015

IEEE Trans. Profess. Commun.

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Research problem: Examines how Korean entrepreneurs in an entrepreneurship program revised their English-language slide decks for their competitive presentations ("pitches") by reusing content from professional communication genres, including both their own documents and feedback from potential stakeholders in their target markets. Research question:As entrepreneurs learn to pitch ideas to unfamiliar markets, how do they revise their slide decks by reusing content from other professional communication genres? Specifically, what strategies do they follow when reusing content?Literature review: The professional communication literature demonstrates that reuse tends to take place in documentation cycles in which documents are set in interaction with each other and that reuse itself involves rhetorical choices. Yet such reuse strategies have not been examined in existing studies of entrepreneurial pitches in marketing and technology commercialization. Methodology:In an exploratory qualitative study, researchers textually analyzed 14 sets of five related document genres in the archives of an entrepreneurship program. These genres represented a full cycle of activity: application to the program, initial pitches, initial feedback from program personnel, detailed feedback from representative stakeholders in the target market, and revised pitches. Interviews and surveys of program personnel further contextualize the data. Results and conclusions:Entrepreneurs reused content from professional communication genres, including those that they had generated as well as those generated by market stakeholders. However, reuse went beyond simply accepting and copying feedback; as they learned to make their pitch arguments, these entrepreneurs had to weigh this feedback and engage with it critically. This reuse can be characterized as Accepting (repeating verbatim or in close paraphrase); Continuing (extending lines of argument); and Resisting (rebutting lines of argument). These findings suggest that entrepreneurs need all three strategies as they refine their pitches for their target markets.

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Content Management and the Separation of Presentation and Content

Cited by 56 publications

References 6 publications

On Supporting Creative Interaction in Collaborative Systems: A Content Oriented Approach

On Supporting Creative Interaction in Collaborative Systems: A Content Oriented Approach

The dawn of a new golden age for media relations?

Remaking the Pitch: Reuse Strategies in Entrepreneurs’ Pitch Decks

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