Contents as Products in Media Markets

Medina, Mercedes; Sánchez‐Tabernero, Alfonso; Arrese, Ángel

doi:10.1007/978-3-319-08515-9_14

Cited by 13 publications

(9 citation statements)

References 19 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The media industry has always been characterized by a high level of entrepreneurial activity, even before the digital era began (Naldi and Achtenhagen 2011). Risk (Doyle 2016;Picard 2004), uncertainty (Medina et al 2016;, innovativeness Price Schultz and Jones 2017;Van Weezel 2010), competitiveness (Gershon 2013;Mierzejewska et al 2017), and new business models (Gerpott and Niegel 2002) are among the specific characteristics of this industry that help align its operating firms with the entrepreneurial orientations (Emami and Khajeheian 2017).…”

Section: Methodsmentioning

confidence: 99%

Rapid Internationalization Emerging Markets Multinationals from Latin America: The Case of the AJE Group

Duque-Ruiz

Zuluaga

González-Pérez

2018

Contributions to Management Science

View full text Add to dashboard Cite

the material is concerned, specifically the rights of translation, reprinting, reuse of illustrations, recitation, broadcasting, reproduction on microfilms or in any other physical way, and transmission or information storage and retrieval, electronic adaptation, computer software, or by similar or dissimilar methodology now known or hereafter developed. The use of general descriptive names, registered names, trademarks, service marks, etc. in this publication does not imply, even in the absence of a specific statement, that such names are exempt from the relevant protective laws and regulations and therefore free for general use. The publisher, the authors and the editors are safe to assume that the advice and information in this book are believed to be true and accurate at the date of publication. Neither the publisher nor the authors or the editors give a warranty, express or implied, with respect to the material contained herein or for any errors or omissions that may have been made. The publisher remains neutral with regard to jurisdictional claims in published maps and institutional affiliations.

show abstract

Section: Methodsmentioning

confidence: 99%

Rapid Internationalization Emerging Markets Multinationals from Latin America: The Case of the AJE Group

Duque-Ruiz

Zuluaga

González-Pérez

2018

Contributions to Management Science

View full text Add to dashboard Cite

show abstract

“…Nutzerinnen und Nutzer akzeptieren ein Angebot nur in seiner Gesamtheit. Inhalte und Technologie als die zwei fundamentalen Komponenten von Medienprodukten, die in engem Wechselverhältnis zueinanderstehen, werden auch in der Forschung zu Medienprodukten hervorgehoben (Medina et al, 2016). Dieser Sachverhalt ist in der Informationswissenschaft schon länger bekannt und die Operationalisierung des Technologiebegriffs beinhaltet hier zumeist auch die kommunizierten Inhalte (Bawden & Robinson, 2012).…”

Section: Erweitertes Utaut2-modellunclassified

Money for Nothing and Content for Free?

Wellbrock¹,

Buschow²

2020

View full text Add to dashboard Cite

How can journalism be financed sustainably? This remains the key issue for media companies and news start-ups when they develop and establish digital business models. The authors of this book provide a broad overview of the current state of knowledge on paid content, platforms and the willingness to pay in the field of journalism, and present innovative perspectives on novel platform models as well as on the motives and needs of users of digital journalistic content. Based on empirical research, the book explores recommendations for the user-centred development of paid content as well as new perspectives on the willingness to pay in the field of digital journalism, both of which are relevant for academia and media practice.

show abstract

“…The fact that such growth is not reflected in terms of margin/EBIT proves that not every international company benefits from economies of scope and scale, especially if the audiovisual contents they offer are not attractive to audiences beyond the original market. The uncertainty inherent in the audiovisual market makes it difficult to predict the success of specific contents (Medina, Sánchez-Tabernero, & Arrese, 2016;Medina & Herrero, 2013).…”

Section: Conclusion and Managerial Implicationsmentioning

confidence: 99%

Growth Strategies of Media Companies: Efficiency Analysis

Medina

Sánchez‐Tabernero

Larrainzar

2019

Pacla

Self Cite

View full text Add to dashboard Cite

This paper analyzes the media and entertainment companies’ main strategic options about what to do for growing—internationalization or diversification—and how to do it—organic and inorganic growth—in a context of ever growing competition. We identify correlations between those strategies and three basic pillars of managers’ decision-making process: growth, profitability, and indebtedness. We conclude that mergers and acquisitions can generate rapid growth, but they are expensive in terms of Return on Investment Capital (ROIC) and they usually increase the leverage of the company. Therefore, the inorganic path could not be the best option for companies with difficulties to get access to capital or for very cyclical businesses. In addition, we identify that vertical integration generates a lower ROIC than horizontal integration, and we show how internationalization strategies increase the profitability of audiovisual companies. We analyze the basic indicators of 50 listed companies in the sector that meet three criteria necessary for our study: data transparency, sufficient size of the company, and a certain trajectory that would allow us to study the consequences of the chosen strategies over long periods of time, at least 15 years. We study the firms’ evolution from 2010 to 2016 with metrics from the Thomson Reuters database. In that last year, they accounted for 88 percent of global television revenue.

show abstract

Contents as Products in Media Markets

Cited by 13 publications

References 19 publications

Rapid Internationalization Emerging Markets Multinationals from Latin America: The Case of the AJE Group

Rapid Internationalization Emerging Markets Multinationals from Latin America: The Case of the AJE Group

Money for Nothing and Content for Free?

Growth Strategies of Media Companies: Efficiency Analysis

Contact Info

Product

Resources

About