Pre-prototypes are models represented in different abstraction levels that can be validated in preliminary software process phases. So far, these pre-prototypes have been designed by experienced modellers, requiring weeks of work to specify all the details required before generating source code and, finally, get a feedback from clients in acceptance tests. This paper presents a new methodology to develop web information systems through pre-prototypes. Such methodology aims at helping designers with low experience in modelling by allowing them quickly produce detailed pre-prototypes, which are used as input for model transformations that generate working application pieces. Thus, as means of validation, we report on a case study conducted in industry and discuss shortcomings and benefits about our methodology.