Despite the growing importance of local action to counter violent extremism (CVE), empirical research on the local organization and management of CVE is scarce, especially regarding public administrators' strategic work to translate policies and recommendations into frontline practice. Based mainly on ethnographic data and departing from new institutional theory, the paper refines our understanding of the symbolic, material, and relational work used to translate a diverse flow of ideas into concrete action in diverse institutional settings. Due to the institutional complexity, the cultural skill of the local CVE coordinator is identified as pivotal to successfully legitimizing and implementing CVE efforts.