“…Proactive law and contracting scholars focus especially on improving business-to-business or business-to-government contractual documents and practices in order to prevent disputes and secure business success for both parties (Haapio & Siedel, 2013, p. 6). Proactive law opposes the narrow view that contracts matter only to lawyers and, in case of disputes, judges (Barton, Berger-Walliser, & Haapio, 2013; Barton, Haapio, & Borisova, 2015; Haapio, 2013a; Kim, 2013; Pohjonen & Koskelainen, 2012). Conversely, it calls for simpler, clearer, human-centered contracts that both business managers and consumers should be able to understand.…”