Contrastive pragmatics

Re‐negotiating and re‐affirming in cross‐border marketing processes: a learning‐based conceptual model and research propositions

“…The value of an eclectic approach to crosscultural research has been articulated by a number of authors (Gudykunst, 1987), eclectic not just in methodologies used, but borrowing from a range of social science disciplines (as suggested and enacted in the review of relevant literature). The important question as to how these are related or`w oven together'', as with whenever quantitative and qualitative research data and different types of data are to be related, is beyond the scope of this paper, though examples such as Clyne (1994), Marriott (1996) and a methodologically pluralistic view from Verschueren (1999) indicate ways in which this can or should be done. The proposition was made earlier that individuals of any culture are engaged in an ongoing process of re-negotiating their (culturally-bound) assumptions.…”

Contrast, Contact, Convergence? Afrikaans and English Modal Auxiliaries in South African Parliamentary Discourse (1925–1985)

“…Contrastive pragmatics is concerned with the comparison of how different languages are used to perform similar functions in similar situations, often with teaching or translation applications in mind (Verschuren, 2016). The focus is on those communicative aspects that may give rise to misunderstanding due to variability in the use of linguistic resources (House, 2006: 249).…”

“…The focus is on those communicative aspects that may give rise to misunderstanding due to variability in the use of linguistic resources (House, 2006: 249). In settings where different languages are in contact, these differences in the use of pragmatic resources may lead to cross-linguistic influence (Verschuren, 2016); findings from contact linguistics clearly demonstrate that such influence takes place at all levels of language, including (and even especially) the pragmatic (see e.g. Matras, 2009).…”

“…In evaluating the methodological approaches in contrastive pragmatics, Verschuren (2016) points to the challenge of determining whether speech acts taking place in two different languages are sufficiently equivalent to be contrasted to establish the pragmatic differences between the languages. Kranich (2016: 18) therefore argues in some detail for the equivalence of the written documents in English and German that she compares.…”

Pedir em italiano: um estudo sobre a percepção da cortesia por parte de falantes nativos e aprendizes brasileiros

“…Consideraremos, portanto, que falar de língua, o italiano e o português brasileiro, por exemplo, seja uma abstração baseada em alguns parâmetros, tais como a mútua compreensão entre indivíduos, bem como construtos de caráter educacional ou sociopolítico (cf. Verschueren, 2016).…”