Mental models are associated with the way people see the world, and can be impacted by influencing agents with the aim of propagating ideas and new concepts. This work has two main objectives. Firstly, based on the etiology of ethnic terrorism proposed by Gurr (2000), the authors of this article propose the etiology of hate speech, seeking to identify the relationships between possible variables that impacted the movement and, secondly, to examine how these reports systematically variable emphasizing the importance of understanding how propaganda can be used as a powerful tool to manipulate, shape behavior and influence society through this type of discourse. It has been observed that the hate speech movement has the ability to attract followers in a specific region, highlighting the importance of effective blockades to contain its growth. Furthermore, it was revealed that the resistance of some diverse organizations to the movement's ability to spread, reduced territorial concentration and weakened its leaders. This highlights the importance of propaganda in the movement's ability to expand and how the organization influences this ability. As a highlight, the diagram concluded that the more organized the group, the more effective the dissemination of its ideas tends to be. Therefore, it is important to be vigilant against such practices, incorporating other variables of media communication models, as a way of minimizing the influence of this causal loop.