Contribution of hotels’ revenue management for supply chain sustainability

Abstract

Revenue management (RM) on chain hotels versus independent hotels intends to create value for the activity, manage revenue, and control costs for profit efficiency. The article presents a simplified analysis of its management that intends to benefit suppliers, hotels, and hotels' level of service and how it is being seen nowadays. There was drawn a research question in this study: to understand how it is perceived the impacts of RM on supply chain management (SCM)? This essay aims to bring a two-ways input (from and to), hotel managers, hotel professional revenue managers, and supply chain managers. Due to the pandemic, all data for forecasting and analysis have been reconsidered because they cannot be related to further implications caused by the market changes and guests' behaviors, making this research relevant at this period.

Determinants of revenue management framework as enablers for cloud & e-commerce hospitality management

“…As Revenue Management develops the maximization of the potential of each department, the artificial intelligence and data implied should be used nowadays to generate a data warehouse model for constant updates on the predictive models, which emphasizes the importance of Revenue Management in the aspect of forecasting [5,33,59,60] .…”

“…Hotels' Revenue Management (HRM) practices are derivative of airlines' yield management in the hotel industry [4,5,[25][26][27] .…”

“…Revenue Management (RM) has become one significant sustainability contribution to hotels and other players in the Tourism & Hospitality Industry [1][2][3][4][5] .…”

A perspective of pricing, personalization and fairness in hotel revenue management

“…Hotelske sobe prodaju se po različitim cijenama, ovisno o potražnji i raspoloživosti. Svrha upravljanja prihodom (RM) uglavnom je maksimiziranje prihoda (Cross, 1997.). Osnovni je koncept postavljanje viših cijena kada je potražnja velika i nižih kada potražnja (još) nije dovoljna za popunjavanje hotelskih kapaciteta.…”

Mobilising big data analytics capabilities to improve performance of tourism supply chains: the moderating role of dynamic capabilities

“…It also helps provide guest data and travel agent details (Lv et al , 2021) to hotel managers. Further, it provides them with timely information about seasonal fluctuations, delivery time, and deadlines between inventory to be maintained, orders, and available products (Go et al , 2020; Lv et al , 2021), generating viable business conditions for hotels (de Bastos, 2022). BDAC helps analyse copious amounts of information and evidence collected from various origins in many forms and types (Chai et al , 2021).…”