“…The data obtained were analysed using content analysis, a technique used for the selection, organization, and interpretation of data in a simpler and more structured perspective (Bardin, 2016). The interviews were pre-planned and a script consisting of 19 open-ended questions was developed, based on the studies by Richards and Raymond (2000), UNESCO (2006), Steiner and Reisinger (2006); Wilson (2006, 2007), Kolar andZabkar (2010), Ohridska-Olson andIvanov (2010); Richards (2010), UNCTAD (2010), Carvalho (2011), Richards (2011), Grissemann and Stokburger-Sauer (2012, Santos et al (2012), Urosevic (2012), Tan et al (2013), Cabral et al (2017, Sá (2017), Upadhya and Vij (2017), Campos et al (2018), Ferreira (2018, Thi & Yang (2019), Ye et al (2018), Almeida (2019), Carvalho et al (2019), Dias et al (2020), Gato et al (2020), Serra et al (2020), Wang et al (2020), also considering the defined research objectives (Table 1).…”