Visible-responsive photocatalysts for environmental purification and fuel generation are, currently, highly sought after. Among the possible candidates, Bi2WO6 (BWO) has been considered due to its efficient light harvesting, stability, and promising activities. Here, hierarchical BWO microballs have been prepared using a hydrothermal method, and additionally modified with deposits of noble metals (gold, silver, copper, palladium and platinum) by the photodeposition method. The structure, morphology, photoabsorption properties, and surface composition of bare and metal-modified BWO samples were investigated by XRD, SEM, DRS and XPS analyses. The photocatalytic activity was evaluated by the oxidative degradation of model dye (methyl orange (MO)) under UV/vis, and hydrogen generation under vis and/or UV irradiation. It was found that hierarchical morphology is detrimental for high photocatalytic activity in both tested systems, resulting in the improved degradation of MO (ca. 65% during 90 min of UV/vis irradiation), and hydrogen evolution (0.1 and 0.4 μmol h−1 under vis and UV/vis irradiation, respectively). Moreover, the type of noble metal and its properties influence the overall photocatalytic performance. It was found that, under UV/vis irradiation, only platinum accelerates hydrogen evolution, whereas under vis irradiation the activity follows the order: BWO < BWO/Cu < BWO/Ag < BWO/Pt < BWO/Pd < BWO/Au. It was concluded that zero-valent metal is recommended for high vis response, probably due to plasmonic photocatalysis, efficient light harvesting ability, and co-catalytic role.