Convenience food buying behaviour of consumers in Coimbatore city

Murugananthi, D.; Sivakumar, S. D.

doi:10.15740/has/ijcbm/7.2/238-242

Cited by 3 publications

(3 citation statements)

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“…From our point of view, the evidence suggests that users of herbal products consider the production stage of the product before they demonstrate their willingness to use such a product. This work corroborates the earlier studies of Rekha, & Gokila (2015) and that of Nagananthi & Mahalakshmi (2016) which have affirmed the positive impact of product-state (degree of processing) as an influential variable in the use of an herbal product in the Ghanaian market.…”

Section: Correlation Testsupporting

confidence: 92%

The Influence of Selected Factors on the Use of Herbal Products

Jibril¹,

Kwarteng²,

Chоvancοva³

et al. 2019

JOC

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Competitiveness associated with the herbal industry in both developed and developing countries is quickly gaining momentum, mainly because of the medicinal benefits incurred to customers. Alternatively, prior studies have shown that herbal product consumption in a developing country is largely centered on the tendency to substitute herbal products for remedies associated with modern medicine. Given the purported benefits associated with the use of herbal products from the perspective of developing countries, only a limited amount of studies have focused on the demographic inclination and use of herbal products in the developing world. The present research concentrates on the situation in Ghana with the goal of examining the influence of specific demographic features as well as the degree of product processing in terms of how consumer choice is affected. To this end, 250 self-administered questionnaires were distributed randomly to herbal consumers in the Jaman North District in the Bono Region of Ghana, out of which 207 valid responses were analyzed using a nonparametric test. Our findings revealed that gender, age, and occupation have no positive relationship to the use of an herbal product. However, both consumers' educational level and the degree of product processing have a significant positive relationship regarding the choice of using herbal product. The present study not only adds to the literature, but offers an empirical understanding of Ghanaian consumer characteristics regarding herbal product consumption to aid production and marketing entities in establishing and sustaining competitive advantages.

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Section: Correlation Testsupporting

confidence: 92%

The Influence of Selected Factors on the Use of Herbal Products

Jibril¹,

Kwarteng²,

Chоvancοva³

et al. 2019

JOC

View full text Add to dashboard Cite

show abstract

“…A Likert scale was devised in 1932 in order to measure attitude in a scientifically accepted and validated manner (Edmondson, 2005). The weighted average ranking method was used for the order of preference for the online websites (Saravanan and Devi, 2015). Weighted average score (WAS) method used for calculating customer satisfaction and problems towards online shopping which was based on previous research relating in online shopping behavior of customers.…”

Section: Methodsmentioning

confidence: 99%

Customer attitude, buying behavior and satisfaction towards online shopping: An empirical study in some selected areas of Bangladesh

Sen,

Khatun,

Khan

et al. 2024

Arch. Agric. Environ. Sci.

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In the current digital era, online shopping has swiftly risen to prominence among Bangladeshis' preferred methods of making purchases. The current study was carried out to find out sub-urban customers' socio-economic profile, male and female attitudes, influencing factors, customer satisfaction, and problems with online shopping. For this study, 110 customers were selected using convenience sampling techniques at Muktagachha and Fulbaria Upazila in the Mymensingh district of Bangladesh. Along with descriptive statistics, principal component analysis (PCA) including factor analysis and Likert scales (5-point) were used to analyze the data. The study found that about 71% of the customers were aged 18 to 36 years; 100% of the customers were familiar with purchasing non-agricultural products; about 78% of the customers were interested in buying agricultural products in the near future; respondents used social media like Facebook (77%) for online shopping; and about 68% of the customers were willing to pay more for security, better quality of the products, and a reliable platform. Customer satisfaction shows that time-saving (4.17), variety of products (3.93), and cash on delivery (3.86) payment systems were considered satisfactory items for online shopping. Absent of touch and feel (3.47), less quality (3.31), and online payments (3.28) were the major problems of respondents while they bought products online. To increase customer awareness of information technology services and foster a favorable view of the e-commerce industry, all online retailers should enhance their convenient promotional tools and service strategies. This paper intended to identify the factors that influence consumers' decision-making when deciding whether or not to purchase a product.

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“…of children, Income, working hours, etc., of consumers, affect the consumption patterns, satisfaction levels, and interests regarding ready-to-cook food products. To understand to what extent the factors like time-saving, convenience, liking, brand trust, etc., contribute to the purchase of ready-to-cook food products which are easy and instant to make and consume [10].…”

Section: Statement Of the Problemmentioning

confidence: 99%

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

Ganapathiraju¹,

Fernandes²

2022

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In this paper, we are trying to understand the consumer behavior on the Ready-to-cook (RTC) food products that belong to the sector of convenience food products. In India, the consumption of ready-to-cook products increased drastically after urbanization. According to the Indian RTC Market Outlook, the total market of ready-to-cook food products is expected to grow with a CAGR of more than 18% by the end of 2024. A survey has been conducted among the different age groups of people to understand their interests and critical factors, leading to their behavior patterns in buying and consuming ready-to-cook food products. The analysis of the collected data is conducted in Excel and R for an in-depth understanding. Two models are run on R to predict the significant factors in customers’ satisfaction level regarding ready-to-cook food products. The first model predicts that store and availability are significant at a 90% confidence interval. In contrast, consumption, quality, and discounts are significant at a 95% confidence interval according to consumers’ satisfaction levels concerning ready-to-cook food products. The second model predicts that store and packaging are significant at a 90% confidence interval. In contrast, consumption, taste, and discounts are significant at a 95% confidence interval according to consumers’ satisfaction levels in buying a particular brand in ready-to-cook food products. This study focuses on consumption patterns of ready-to-cook food products concerning the consumers of different professions, different income levels, different age groups, etc.

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Convenience food buying behaviour of consumers in Coimbatore city

Cited by 3 publications

References 0 publications

The Influence of Selected Factors on the Use of Herbal Products

The Influence of Selected Factors on the Use of Herbal Products

Customer attitude, buying behavior and satisfaction towards online shopping: An empirical study in some selected areas of Bangladesh

Consumer Behavior and Emotional Satisfaction: Ready-To-Cook Food Products in India

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