Food purchase behaviour of consumers had significantly changed due to an increase in the per capita disposable income, awareness on health and food safety, urbanisation, changes in lifestyle and family structure. Convenience food products formed a range of food for households, being easy to use without any terminal processing. Consumer is the base for any marketer. Hence the present study aims to estimate the perception of consumers about convenience food products and also identify the factors discriminating the user and non-user of convenience food products. Coimbatore city and three convenience food products namely, Gulab jamoon mix, Payasam mix and Badham mix were purposively selected for the study. Totally 225 consumers who consumed any one of the selected three products were selected randomly. Rank Based Quotient and Discriminant analysis were used to find the factors influencing the purchase of convenience food products and the result showed that he respondents rated "saves time" was most important factor in purchasing convenience food products. Monthly income and family type were the main discriminating variables between the user and non-user of convenience food products.
Coffee, a predominant plantation crop is a highly traded commodity and mostly consumed as a hot beverage. India stands seventh among the world coffee producing countries. Consumption is higher in south India. India grows Arabica and Robusta coffee. Consumption of coffee in India increased at 2 percent per annum till 2020 and after that there was 5 per cent growth rate (ShrutiArun, 2020). The present study was proposed with the objective of studying the trend in area, production, yield of Arabica and Robusta coffee in India and Tamil Nadu and predicting the same. Compound Annual Growth Rate (CAGR) Analysis was used to find the trend in area, production and yield of coffee. Autoregressive Integrated Moving Average (ARIMA) model was used for forecasting the area and production of Arabica and Robusta in India till 2025. Area, production, yield of Arabica and Robusta coffee in India showed a positive trend. A negative trend was observed in productivity of Arabica coffee in India. Whereas in Tamil Nadu, area of Arabica and Robusta coffee showed positive trend, a negative trend was seen in production and productivity of Arabica and Robusta. ARIMA (1, 1, 1) for Arabica and ARIMA (1, 1, 0) found to provide best fit for predicting the area and production of Robusta coffee in India.
Grapes are one of the most delicious refreshing and nourishing fruits. Afghanistan produces 9.84 lakhtonnes of Grapes during 2018 (FAO statistics). It is one of the important commodities in the export basket of Afghanistan. The major export markets for Afghan’s fresh grapes are Pakistan and India. The major export markets for dried grapes (raisin) are India, Russia, Belarus, USA, Pakistan and UK. The present study aims to quantify the export performance and changing the structure of Grapes and raisin exports from Afghanistan. Secondary data on area, production and country-wise quantity exports of fresh and dried grapes were collected from FAO statistics, ITC and APEDA for a period of 13 years from 2006 to 2018. Compound Annual Growth Rate was computed for studying the trend in the area, production, yield, export quantity and export value for fresh and dried (raisin) grapes. Markov chain analysis was attempted to assess the direction of change in exports. Markov chain analysis results showed that Pakistan is the stable market for Afghan fresh Grapes and India and France are less stable markets. The major reasons are a geographical advantage for Pakistan which gave a competitive advantage over other countries concerning fresh grapes. India, Russia and Pakistan are stable markets for dried grapes and USA, UK, Germany and Belarus are less stable markets. India is the main country to import dried grapes (raisin) in the next five years. It shows a high value in terms of quantity and percentage which is more than 50 percent of all Afghanistan's dried grapes (raisin) export.
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