Convenience stores and well-being of young Japanese consumers

Abstract

Purpose The purpose of this paper is to look at perceptions of young Japanese consumers towards the convenience store, or konbini, with a view to understanding what attracts them to this retail format and exploring well-being in a new way that is more relevant the retail experience. Design/methodology/approach The study looks at the emergence of the konbini as part of the Japanese food retail environment and reports on an online survey (n=453) of young Japanese consumer’s (>18 years old) attitudes towards this retail format. Findings The preliminary analysis of the data finds the konbini is a popular choice for young consumers for specific types of everyday goods. The main appeal lies in the ease of access, location of the stores and the ambience of the space that appeal to young consumer’s sense of well-being. Research limitations/implications This is a purposeful sample of young Japanese consumers surveyed across several academic institutions. Practical implications Konbini must continue to innovate to attract young consumer while acknowledging the implications of their stocking policy on consumer well-being. Originality/value This offers a unique insight into the ways in which young Japanese consumers avail themselves of the food retail provision and provides a broader perspective on well-being in a retail environment that resonates with consumer practice.

The impact of mall personality and shopping value on shoppers' well-being: moderating role of compulsive shopping

“…At the same time, other shopping phenomena like shopping enjoyment and shopping excitement (Atulkar and Kesari, 2017;El Hedhli et al, 2016) are entirely different from shoppers' well-being. These shopping phenomena are transient and unifocal, whereas shoppers' well-being is more holistic (Marshall, 2019) and is experienced for a prolonged period of time (El Hedhli et al, 2016).…”

Human Possibilities in Bridging to the Prevalent Market Dynamics of the New Normal

“…Price accelerations in the new normal will not be easily quenched by government subsidies (Miyakawa et al, 2020). Given the accompanying unprecedented job losses and increase dependency ratios Blustein et al, 2020), consumers need to carryout considerable information search to sanction rational choices even those of basic necessities like food (Pourhejazy et al, 2019) that had been turned into convenience goods (Marshall, 2019) to maximize utility in the new normal. Equally important, it has been found that tougher times await health insurance products.…”

“…Soaring of prices of basic necessities: consumers were used to low prices for basic necessities like food and hence giving rise names like fast-moving-consumer-goods (Pourhejazy, Sarkis & Zhu, 2019), and convenience goods (Marshall, 2019) among other illustrations of choices that didn't require a lot price-related thinking before a purchase was made. The new normal has changed such simplicity in consumer perceptions after coronavirus out-break.…”

O desperdício de alimentos e o impacto financeiro ocorrido no setor de hortifrutigranjeiro de um atacadista na região Sudeste do Brasil

“…Outros fatores apontados como importantes para o sucesso desse tipo de loja de conveniência, tem sido a localização estratégia, ou seja, perto de locais de trabalho, escolas, residências e transporte público, facilitando o acesso; o tempo de prestação de serviços (24 horas), preço baixo, diversidade de produtos, ofertas, alta qualidade, bom serviço, etc. (MARSHALL, 2018).…”