Conventional Resources and Postmodern Transformations of the Cultural Practices of Communication and Etiquette

Abstract

The article researches the integrative potential of the cultural practices of conventions under conditions of the global social transformations. It has analyzed the concepts of practice, cultural practice, convention, and essential characteristics of the role of conventions in organizing and supporting cultural and social orders. This study identifies the genetic sources of the sustainable general interactions and the real opportunities of the cultural practices of communication in order to define the conventional resource of the etiquette complexes. It investigates the etiquette and its peculiarities as the transcultural phenomena and describes its basic functions which determine the social significance of the etiquette in the space of cultural communications. The author emphasizes the importance of researching the historical connections of the contemporary etiquette models with the traditional norms of human behavior, such as taboo, rituals, customs which stipulate the controversial cultural and social consequences under conditions of cultural globalization, large-scale influence of information revolution, and the spread of network communications.