The article deals with the innovative theoretical problems related to the research of the prospects for the further development of the integrative multicultural practices and the harmonization of intercultural communications in the multicultural societies of the modern world under economic, political, and cultural globalization. The author presents the characteristic of the conceptual evolution of the idea of ​​multicultural coexistence and analyses the cognitive potential of the concepts of acculturation and cultural diffusion in the cultural and sociological studies. The scientific significance of generalization of the specialized knowledge concerning the real practices of realization of the multicultural projects into the processes of organizing the social order of modern societies under the contexts of increasing the global social movements of the forced and voluntary character of various ethnocultural groups and communities is argued. The article substantiates the need for wider use in scientific studies the concept of transculturalism which has distinct perspectives to become an effective methodological tool to provide the non-violent coexistence of interacting ethnocultural communities presenting different national-states and regional unions. The author identifies specific problematic complexes of transcultural studies paying attention: 1) to the problem of basic determinants that restrict the global universalism of multicultural politics; 2) to the problem of identification of the most conflicting spheres of the contemporary multicultural world; 3) to the problems of the integrative potential of new socio-cultural phenomena. Further scientific researches will contribute to the creation of a new conceptual model of the transcultural integration of contemporary societies.

The article researches the integrative potential of the cultural practices of conventions under conditions of the global social transformations. It has analyzed the concepts of practice, cultural practice, convention, and essential characteristics of the role of conventions in organizing and supporting cultural and social orders. This study identifies the genetic sources of the sustainable general interactions and the real opportunities of the cultural practices of communication in order to define the conventional resource of the etiquette complexes. It investigates the etiquette and its peculiarities as the transcultural phenomena and describes its basic functions which determine the social significance of the etiquette in the space of cultural communications. The author emphasizes the importance of researching the historical connections of the contemporary etiquette models with the traditional norms of human behavior, such as taboo, rituals, customs which stipulate the controversial cultural and social consequences under conditions of cultural globalization, large-scale influence of information revolution, and the spread of network communications.

The article is devoted to analytical study of the postmodern transformations of everyday life under the spatial and temporal context of everyday communications. The author characterizes the contemporary researches of identification of the present state of the everyday cultural practices, which transform by the influence of the globalization, virtualization and individualization tendencies of social life. The article argues the significance of academic understanding of the everyday life phenomena as the transcultural basis of human coexistence. It explains the reasons that determinate the controversies of the humanitarian consequences of the newest changes of the human everyday activities. The author pays special attention upon the real dangers and risks that are results of the radical changes of the worldview and value determinants of social actions. The trends of dysfunctional influence to the traditional cultural norms of everyday interactions and communications are identified and analyzed. The author characterizes changes of the spatial and the temporal parameters of everyday life in postmodern society.

The article presents сonceptual analysis of genetic sources of the worldview determinants of non-violent cultural practices of the nonviolence by assessing the achievements of the ancient Chinese and Indian philosophical and religious systems having offered, developed and implemented the idea of nonviolence. The author draws attention to the importance of studying the nonviolence phenomena, its epistemological and ontological characteristics and to the difficulties of the correct theoretical interpretation of the ‘nonviolence’ concept in contemporary sociocultural knowledge. The article proves that only the culturological approach is the most effective cognitive instrument for identification in the historical perspective the achievements of traditional cultures in the forms of worldviews, ideas and recipes for the non-violent organization of everyday life and social management. It overviews the problematics of genetic sources, ideological conditions and traditional non-violent practices. The author proposed the critical analysis of the basic worldview communicative principles for non–violent human coexistence. The author researches shortcomings of the Eastern version of the non-violent worldview, the reasons of the dubious achievements of this worldview in European culture; yet proving that in the Western societies the tolerance phenomena as the principle of freedom of religious belief and of human behaviour is the modified manifestation of nonviolence.

The article presents the analytical research of the specifics of cultural practices as phenomena of the cultural space of the globalized social world, their role in the processes of the social modernization of everyday communications and the self-organized human initiative practices, the importance of which increase under conditions of the contemporary social transformations. It determines the content of the concepts “cultural space,” “cultural practice” and “everyday life” as the cognitive instruments. It argues that these concepts as the cognitive instruments reflect the system of the different everyday reproductive processes by the activities of social actors who use the accumulated social experience. The author analyzes the conditions for the formation of associations, groups and communities in the cultural space that based own activity by the principle of self-organization. Such communities actually produce the democratic influence to the institutions of political power and to the moral “climate” in society. They are considered as relatively free and independent from the states’ institutions. These public communities are able to demonstrate in society the interests, intentions and actions of social actors who support common ideas significant for this society. The author determines and characterizes essential features and functions of self-organizing groups and practices of their initiative activities. It is proved that the study of such groups, communities and the cultural forms of their activity is of the theoretical and practical significance.