An interplay of genetic divergence and phenotypic plasticity in shaping geographic variation is increasingly receiving attention in the entomological literature. Two major environmental variables that govern life histories are temperature and photoperiod. Studies of thermal and photoperiodic reaction norms help us understand how insect diversity evolved and how insects respond to environmental change. We studied survival, development, and body mass in three geographic populations of the beetle Cassida vibex reared in the laboratory under several combinations of constant temperature (16, 19, 22, 25, and 28 °C) and photoperiod (short‐day and long‐day). The three collection sites are situated along a climatic gradient and separated by hundreds of kilometers. Each population subtly but significantly differs in the absolute values of survival rate, developmental rate, and body mass as well as in the thermal and photoperiodic plasticity of these traits, but the geographic differences do not form a latitudinal cline. The southernmost population from a relatively warm climate survives worse at low temperatures than the other two, but the overall survival is lowest in the latitudinally intermediate population. Short‐day conditions tend to accelerate postembryonic development and increase the slope of the developmental rate–temperature relationship, especially so in the intermediate population, followed by the southernmost population and then by the northernmost population. The latter, which inhabits a harsh climate, has the fastest and most temperature‐sensitive development, regardless of photoperiod, and attains the largest body mass among the three populations. The intermediately located and photoperiodically plastic population, which lives in a cool but mild climate, in contrast, has the smallest body size. Hence, although the importance of short‐day conditions as a seasonal cue increases poleward, the photoperiodic responses do not always become more pronounced in colder, high‐latitude environments. Our results emphasize that insect life‐history traits can exhibit quite sophisticated patterns of variation along climatic gradients.