In the current rapid urbanization view in most countries of the world, it is important to pay attention to legislation and policy development, the improvement of adequate infrastructure and basic services, urban planning and design. This will create an inclusive, tough, prosperous economic environment and maximize the benefits of agglomeration. Sustainable urban-rural development remains one of the most pressing global challenges of the twenty-first century. Central and local governments and their partners should pay greater attention and work together to build on a more harmonious, fair, inclusive and environmentally in urban-rural scale. According to UN-HABITAT Global Activity Report 2015, the world has experienced rapid urbanization. In 2008, the urban population exceeded the rural population. By 2050, it is expected that two thirds of the world's population will live in urban areas. With more than half of humanity living in cities, it is estimated that urban areas account for 70% of the world's gross domestic product and therefore have led to economic growth and prosperity (UN-HABITAT, 2015). Understanding of sustainable regeneration on urban-rural sustainability frameworks or sustainable urban-rural development is an aggregate of four basic aspects: economic, environmental, social and institutional. They constitute an overall framework of workflows in urban-rural sustainability; then the sustainability of the urban environment considers the relationship with the social, institutional and economic aspects (Czischke et al., 2015). Urban development should also consider the balance between natural needs in a city plan, such as the development of a green zone within the city. Wikantiyoso & Suhartono (2018) studied about local governments involve the private sector through the Corporate Social Responsibility (CSR) program in the provision of green open spaces in Malang city, Indonesia. This study examined the potential and problems of private sector involvement in urban development processes, especially the provision of urban open spaces. The descriptive analysis study was used to describe the phenomenon of CSR implementation for urban open space revitalization program. This study emphasizes the position and role of CSR in the city's green open space revitalization program to formulate a model of private sector involvement policy in the provision of green space. That needs a process of negotiation, planning, implementation and open maintenance, and this is necessary for private sector financial involvement process and the approval of detail engineering design (DED).