Cookie monsters. Anatomy of a digital market infrastructure

Mellet, Kevin; Beauvisage, Thomas

doi:10.1080/10253866.2019.1661246

Cited by 51 publications

(45 citation statements)

References 39 publications

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“…This gives such firms positions of strategic power within the ecosystem where both social media and their partners benefit from relationship advantages and the lack of transparency in their platform (Broughton Micova and Jacques, 2020). Without such partners or the infrastructure they have built, there would not be the vast 'digital market infrastructure' (Mellet and Beauvisage, 2020).…”

Section: Van Der Vlist and Helmondmentioning

confidence: 99%

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How partners mediate platform power: Mapping business and data partnerships in the social media ecosystem

Vlist

Helmond

2021

Big Data & Society

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Social media platforms’ digital advertising revenues depend considerably on partnerships. Business partnerships are endemic and essential to the business of platforms, yet their role remains relatively underexplored in the literature on platformisation and platform power. This article considers the significance of partnerships in the social media ecosystem to better understand how industry platforms, and the infrastructure they build, mediate and shape platform power and governance. We argue that partners contribute to ‘platformisation’ through their collective development of business-to-business platform infrastructures. Specifically, we examine how partners have integrated social media platforms with what we call the audience economy – an exceptionally complex global and interconnected marketplace of intermediaries involved in the creation, commodification, analysis, and circulation of data audiences for purposes including but not limited to digital advertising and marketing. We determined which relationships are involved, which are exclusive or shared, and identified key ecosystem partners. Further, we found that partners build and integrate extensive infrastructures for data-sourcing and media distribution, surfacing infrastructural and strategic sources and locations, or ‘nodes’, of power in this ecosystem. The empirical findings thus highlight the significance of partnerships and partner integrations and draw attention to the powerful industry players and intermediaries that remain largely invisible.

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Section: Van Der Vlist and Helmondmentioning

confidence: 99%

“…We refer to those business intermediaries that create software tools, products, and services for shaping the creation, buying, modelling, measurement, and targeting of data audiences as audience intermediaries (cf. Beer, 2017; Braun, 2013; Mellet and Beauvisage, 2020; Napoli, 2003; Turow, 2005).…”

Section: Introductionmentioning

confidence: 99%

How partners mediate platform power: Mapping business and data partnerships in the social media ecosystem

Vlist

Helmond

2021

Big Data & Society

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“…Other constraints are linked to the infrastructures and regulations that strongly regulate the institutional food services sector. In this second case, the field of possible detachments is determined not so much by past local choices as by the vast set of "market infrastructures" (Finch, Horan, and Reid 2015;Mellet and Beauvisage 2019) over which the actors have no direct control.…”

Section: Market Infrastructures That Limit Detachmentmentioning

confidence: 99%

Allowing for detachment processes in market innovation. The case of short food supply chains

Velly

Goulet

Vinck

2020

Consumption Markets & Culture

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for their help in developing the position put forward in this article, the organisers of and participants in the Economies of Detachment Workshop in Toulouse for their comments on the first version, and Gabrielle Leyden for her translation of the French text. Notes on contributors Ronan Le Velly is a professor of sociology at Montpellier SupAgro and a member of its research unit on innovation (UMR Innovation). His research is at the crossroads of market sociology and rural studies and focuses on alternative agri-food networks such as fair trade, short food supply chains, and organic agriculture.

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“…Eventually, the cookie has been partly cannibalized by the ad tech perspective, which turned it into its key infrastructure for the capitalization of personal data (Mellet and Beauvisage 2019).…”

Section: Conclusion: Assets As Market Infrastructurementioning

confidence: 99%