“Cool” Engagements With YouTube: Part 1

Abstract

This article discusses the participatory potential of YouTube, a social website that allows users to upload, view, and share video clips. The author provides examples of how YouTube was incorporated into a course as part of a “mosh‐pit” pedagogy that involved both students and teachers in engaging with a variety of YouTube videos.

A Vidcasting Project to Promote the Pharmacist's Role in Public Health

“…Prior to the development of their videos (preproduction) the students conducted a needs assessment that addressed the following: (1) who is the audience? (2) what are the key messages? (3) what is the best way to deliver the message?…”

“…To better understand the scale of this phenomenon, one must consider the following numbers: Wikipedia reports 100 million video clip views daily; approximately 65,000 new videos uploaded daily; and approximately 20 million viewing visitors monthly. 2,3 The judicious use of vidcasting as an instructional design method could offer students and pharmacists a new means to reach patients and serve as a needed tool to overcome some of the massive health education challenges faced by a US population with low general and health literacy levels. Whether or not health care providers approve of vidcasting as a means of public health messaging, this phenomenon is already taking place.…”

“…Similar activity has been initiated by community and government agencies. 2,4 Research on the use of vidcasting as a health care tool or teaching strategy is limited, 6,7 with nothing found in the peer-reviewed pharmacy education literature. This paper is one attempt to rectify this omission and provide pharmacy educators with relevant information on Internet video use in higher education as well as a highly adaptable model project by which pharmacy educators can explore video creation as an instructional opportunity to meet key learning outcomes.…”

Students’ Perspectives of the Impact of Online Streaming Media on Teaching and Learning at the College of Education at Kuwait University

“…An article titled "A survey of new media: Among the audience" asserted that we are in the beginning phase of a slow, steady, continual transition to a new epoch that may be referred to as the era of participatory/personal media. In this era, the boundaries between media audiences and creators are often imperceptible (McLuhan & Gordon, 2003;Trier, 2007a;Trier, 2007b).…”

“…The researcher/instructor used a pedagogical method called the mosh-pit pedagogy during the course. The researcher introduced this strategy and the videocasting YouTube Web site to his graduate students at the beginning of the course in a participatory seminar (Trier, 2007a;Trier, 2007b). …”