Cooperation models for mobile television in Europe

Mobile television in Italy: The key to success, the cause of failure

“…Although the emergence of digital technology has broadened the broadcasting ecosystem, the success of new end-user applications such as mobile television services will depend on multiple factors, which go far beyond the technological issues. As Braet and Ballon (2008) argue, the main design choices for framing mobile television business models to be addressed are not predominantly technological in nature, but rather related to the cross-impact of strategic cooperation and competition issues, market expectations, and legacy situations. In this perspective, business model design issues were almost completely overlooked while launching mobile television services as a result of a technology-narrowed perspective.…”

Content (non-)exclusivity in platform businesses the case of mobile broadcasting platforms

“…The success of mobile television services will partly depend upon technological and pricing issues, but the major business model design issues seem not predominantly technological or financial in nature, but especially lie in the organizational and service domains [30]. As failures of recent technologies such as DAB or CD-I and the format wars for VCR (VHS vs. Betamax) and DVD (HD-DVD vs. Blu-ray) have illustrated, availability of compelling content crucially determines a technology's success.…”

Technology convergence, market divergence: fragmentation of standards in mobile digital broadcasting carriers

“…Importantly, in these countries the governments have acted as the enabler and general orchestrator of the multi-sided market. This has allowed an open and accessible mobile digital broadcasting climate, making the source of revenue the consumer's free selection of channels and content (Braet and Ballon 2007). In such a setting, standards fragmentation is only a disadvantage, as it practically excludes the possibility of a single, easily accessible market of content offerings.…”